SEO News

Greg Habermann

Greg Habermann

Chief Operating Officer & Vice President

SageRock

Greg Habermann has been working at SageRock, Inc. since 2005 where he is the Chief Operating Officer and Vice President. He's intrigued by just about everything that web marketing has to offer. Greg has worked in many facets and forms over this unique space, from design and search engine optimization (SEO) to crafting pay-per-click (PPC) and social media campaigns for some of the top brands in this country.

Articles by Greg Habermann

  1. My Top 5 Most Used Custom Reports in Google Analytics

    Looking to add some awesome custom reports to your Google Analytics arsenal? Get these highly recommended reports now: unique visitors by page, conversion by time of day, customer behavior, top converting landing pages, and long tail convertors.

  2. Secrets to Writing Engaging Titles & Content for SEO

    What makes a post engaging or popular? It all boils down to understanding your audience and why they are (or aren’t) reading your stuff. Learn how to turn this understanding into clickable, eye-catching titles combined with content readers crave.

  3. 10 Old SEO Methods You Need to Stop

    Article submissions and reciprocal linking. Ignoring social signals and too much focus on ranking. Optimizing only for Google and creating content that’s thin. These are a few of my least favorite SEO things. You can do better. Here’s how.

  4. Top 10 Ways to Stretch Your Advertising Dollars

    With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending more efficiently to finding new advertising outlets to explore, here are 10 great ways to make your money work harder.

  5. How to Use Facebook Custom Audiences

    Facebook has just handed us an extremely powerful advertising option to target by email, phone number, and user IDs. Your options are limited only by your creativity. Here's a walk through Facebook's newly released Custom Audiences targeting.

  6. How to Handle the AdWords Ad Rotation Changes

    Google is changing, in the most idiotic way possible, something that has been a very treasured and fundamental tool to AdWords accounts since Day 1: Google Ad Rotation. Here are a few things PPC account managers can do moving forward.

  7. Bing Keyword Research Tool: Highlights & Limitations

    Out of the box, Bing’s new Keyword Tool offers several noteworthy highlights, such as keyword data without rounding or averages and six months of data. However, the tool has some limitations that will hopefully be fixed when Bing moves out of beta.

  8. LinkedIn Advertising Tips For Beginners

    With more than 150 million members, LinkedIn can be an extremely important and effective advertising opportunity when used correctly. Here are tips on how to set up your account, create your first LinkedIn ad, target your ad, and set your budget.

  9. Frequency Capping in AdWords Retargeting Campaigns

    Retargeting, by its nature, is a powerful tool. However, you must remember that no one likes to be harassed. In fact, if you sell yourself too hard or too frequently it can, over time, have a negative impact on your brand. Here’s why to set a cap.

  10. Is Google's AdWords Express Right For You?

    AdWords Express is an appealing option to small, local businesses on a shoestring budget, but it's important to determine if this is the most efficient way to spend your advertising dollars. Some factors to consider: budget, location, and control.

  11. Spotify: The Definitive Music Search Engine Guide

    This guide will help you find either the music you've been looking for through Spotify or help you creatively find new music to expand your horizons. Spotify is a powerful music search engine and one that should not be ignored in your quest to...

  12. Interest Category Targeting in Google AdWords

    A long sought-after and powerful targeting mechanism is now available to all AdWords advertisers on the Google Display Network. Here's an overview of how Google Interest Category Targeting works, and how you can use it for your own advertising gains.