Greg Habermann

Greg Habermann

Chief Operating Officer & Vice President


Articles by Greg Habermann

10 Old SEO Methods You Need to Stop


Article submissions and reciprocal linking. Ignoring social signals and too much focus on ranking. Optimizing only for Google and creating content that’s thin. These are a few of my least favorite SEO things. You can do better. Here’s how.

Top 10 Ways to Stretch Your Advertising Dollars


With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending more efficiently to finding new advertising outlets to explore, here are 10 great ways to make your money work harder.

How to Handle the AdWords Ad Rotation Changes


Google is changing, in the most idiotic way possible, something that has been a very treasured and fundamental tool to AdWords accounts since Day 1: Google Ad Rotation. Here are a few things PPC account managers can do moving forward.

Bing Keyword Research Tool: Highlights & Limitations

Bing Keyword Research Tool

Out of the box, Bing’s new Keyword Tool offers several noteworthy highlights, such as keyword data without rounding or averages and six months of data. However, the tool has some limitations that will hopefully be fixed when Bing moves out of beta.

Frequency Capping in AdWords Retargeting Campaigns


Retargeting, by its nature, is a powerful tool. However, you must remember that no one likes to be harassed. In fact, if you sell yourself too hard or too frequently it can, over time, have a negative impact on your brand. Here’s why to set a cap.

Is Google's AdWords Express Right For You?


AdWords Express is an appealing option to small, local businesses on a shoestring budget, but it's important to determine if this is the most efficient way to spend your advertising dollars. Some factors to consider: budget, location, and control.

Spotify: The Definitive Music Search Engine Guide

Spotify Logo

This guide will help you find either the music you've been looking for through Spotify or help you creatively find new music to expand your horizons. Spotify is a powerful music search engine and one that should not be ignored in your quest to find the tunes that get you through your day.

Interest Category Targeting in Google AdWords

AdWords New Custom Combination

A long sought-after and powerful targeting mechanism is now available to all AdWords advertisers on the Google Display Network. Here's an overview of how Google Interest Category Targeting works, and how you can use it for your own advertising gains.