Chief Operating Officer & Vice President
These five changes to Google Analytics that you might have missed can lead to a more efffective and accurate use of the toolset and your metrics. They can save you time and headaches and make your data more meaningful. Here's what's new.
What makes a post engaging or popular? It all boils down to understanding your audience and why they are (or aren’t) reading your stuff. Learn how to turn this understanding into clickable, eye-catching titles combined with content readers crave.
Article submissions and reciprocal linking. Ignoring social signals and too much focus on ranking. Optimizing only for Google and creating content that’s thin. These are a few of my least favorite SEO things. You can do better. Here’s how.
With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending more efficiently to finding new advertising outlets to explore, here are 10 great ways to make your money work harder.
Facebook has just handed us an extremely powerful advertising option to target by email, phone number, and user IDs. Your options are limited only by your creativity. Here's a walk through Facebook's newly released Custom Audiences targeting.
Facebook isn’t the be all, end all of social media marketing. The big question marketers should ask is what any space can do to drive business. Here are some starter tips for any businesses struggling to build up a brand in social media.
Google is changing, in the most idiotic way possible, something that has been a very treasured and fundamental tool to AdWords accounts since Day 1: Google Ad Rotation. Here are a few things PPC account managers can do moving forward.
Out of the box, Bing’s new Keyword Tool offers several noteworthy highlights, such as keyword data without rounding or averages and six months of data. However, the tool has some limitations that will hopefully be fixed when Bing moves out of beta.
With more than 150 million members, LinkedIn can be an extremely important and effective advertising opportunity when used correctly. Here are tips on how to set up your account, create your first LinkedIn ad, target your ad, and set your budget.
Getting analytics insights or simply finding an old tweet can prove impossible on Twitter. Want insights on devices, followers, which types of tweets get more RTs and replies, or even your competitors? Then say hello to ThinkUp and SocialBro.
Google's Insights for Search, while far from perfect, provides information that is easy to get at and can help you save a lot of money through AdWords when you're at a loss of historical analytical data and feeling out a new topic for advertising.
Retargeting, by its nature, is a powerful tool. However, you must remember that no one likes to be harassed. In fact, if you sell yourself too hard or too frequently it can, over time, have a negative impact on your brand. Here’s why to set a cap.
AdWords Express is an appealing option to small, local businesses on a shoestring budget, but it's important to determine if this is the most efficient way to spend your advertising dollars. Some factors to consider: budget, location, and control.
This guide will help you find either the music you've been looking for through Spotify or help you creatively find new music to expand your horizons. Spotify is a powerful music search engine and one that should not be ignored in your quest to...
Looking to add some awesome custom reports to your Google Analytics arsenal? Get these highly recommended reports now: unique visitors by page, conversion by time of day, customer behavior, top converting landing pages, and long tail convertors.
A long sought-after and powerful targeting mechanism is now available to all AdWords advertisers on the Google Display Network. Here's an overview of how Google Interest Category Targeting works, and how you can use it for your own advertising gains.
When working online, time-saving and efficiency are key. Rather than searching for information scattered around the web, you can save time with Rapportive.
We've seen some spectacular social failures from Google. Here are five elevator pitches to help Google to get social right.
Google's newly released tool is a nice, easy way for you to check the performance on any page from any device. Also, the new mobile suggestion is definitely a handy addition.
Are you too reliant on any one source for your traffic or leads in local search? What search marketers can learn from the Yelp-Google kerfuffle.
