Chief Operating Officer & Vice President
Getting analytics insights or simply finding an old tweet can prove impossible on Twitter. Want insights on devices, followers, which types of tweets get more RTs and replies, or even your competitors? Then say hello to ThinkUp and SocialBro.
Google's Insights for Search, while far from perfect, provides information that is easy to get at and can help you save a lot of money through AdWords when you're at a loss of historical analytical data and feeling out a new topic for advertising.
Retargeting, by its nature, is a powerful tool. However, you must remember that no one likes to be harassed. In fact, if you sell yourself too hard or too frequently it can, over time, have a negative impact on your brand. Here’s why to set a cap.
AdWords Express is an appealing option to small, local businesses on a shoestring budget, but it's important to determine if this is the most efficient way to spend your advertising dollars. Some factors to consider: budget, location, and control.
This guide will help you find either the music you've been looking for through Spotify or help you creatively find new music to expand your horizons. Spotify is a powerful music search engine and one that should not be ignored in your quest to...
Looking to add some awesome custom reports to your Google Analytics arsenal? Get these highly recommended reports now: unique visitors by page, conversion by time of day, customer behavior, top converting landing pages, and long tail convertors.
A long sought-after and powerful targeting mechanism is now available to all AdWords advertisers on the Google Display Network. Here's an overview of how Google Interest Category Targeting works, and how you can use it for your own advertising gains.
When working online, time-saving and efficiency are key. Rather than searching for information scattered around the web, you can save time with Rapportive.
We've seen some spectacular social failures from Google. Here are five elevator pitches to help Google to get social right.
Google's newly released tool is a nice, easy way for you to check the performance on any page from any device. Also, the new mobile suggestion is definitely a handy addition.
Are you too reliant on any one source for your traffic or leads in local search? What search marketers can learn from the Yelp-Google kerfuffle.
Essential apps that every SEO should have on their iPad.
The results of our Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study.
Ready to try out the new AdWords Product Listing Ads? A guide to the key points advertisers should be aware of.
Since the Yahoo & MSN Search Alliance has finalized, many PPC advertisers are just now getting familiar with the Microsoft adCenter system and learning the differences between adCenter and Google AdWords. Apparently though not all transitions...
If in the past you've only worked with Google or Yahoo, you should really start paying attention to adCenter for PPC.
According to Google's Q3 filing with the SEC, the search giant bought social application maker Slide for $179 milion in cash. Previous estimates had the price as high as $228 million while the company, started in 2006 by Paypal co-founder Max...
If you live in the U.S. you're undoubtedly aware that tomorrow, November 2nd is midterm elections day. In order to help you get out and vote, Google is providing an array of tools and services in hopes to make finding what you need easier. Not...
Yesterday's rumors are today's news and in this case the news is that Yahoo has hired former News Corp exec, Ross Levinsohn. He is replacing Hillary Schneider who joined the ranks of this unfortunate list earlier in the month. That means Ross...
On Thursday I went to lunch with Sage Lewis at his favorite restaurant in Akron, Rancheros Taqueria. Although I feel their food is very good and more 'authentic' than most Tex-Mex we get in Ohio, they are not my favorite due to their lack of a...
