Chief Operating Officer & Vice President
Google is changing, in the most idiotic way possible, something that has been a very treasured and fundamental tool to AdWords accounts since Day 1: Google Ad Rotation. Here are a few things PPC account managers can do moving forward.
Out of the box, Bing’s new Keyword Tool offers several noteworthy highlights, such as keyword data without rounding or averages and six months of data. However, the tool has some limitations that will hopefully be fixed when Bing moves out of beta.
With more than 150 million members, LinkedIn can be an extremely important and effective advertising opportunity when used correctly. Here are tips on how to set up your account, create your first LinkedIn ad, target your ad, and set your budget.
Getting analytics insights or simply finding an old tweet can prove impossible on Twitter. Want insights on devices, followers, which types of tweets get more RTs and replies, or even your competitors? Then say hello to ThinkUp and SocialBro.
Google's Insights for Search, while far from perfect, provides information that is easy to get at and can help you save a lot of money through AdWords when you're at a loss of historical analytical data and feeling out a new topic for advertising.
Retargeting, by its nature, is a powerful tool. However, you must remember that no one likes to be harassed. In fact, if you sell yourself too hard or too frequently it can, over time, have a negative impact on your brand. Here’s why to set a cap.
AdWords Express is an appealing option to small, local businesses on a shoestring budget, but it's important to determine if this is the most efficient way to spend your advertising dollars. Some factors to consider: budget, location, and control.
This guide will help you find either the music you've been looking for through Spotify or help you creatively find new music to expand your horizons. Spotify is a powerful music search engine and one that should not be ignored in your quest to...
Looking to add some awesome custom reports to your Google Analytics arsenal? Get these highly recommended reports now: unique visitors by page, conversion by time of day, customer behavior, top converting landing pages, and long tail convertors.
A long sought-after and powerful targeting mechanism is now available to all AdWords advertisers on the Google Display Network. Here's an overview of how Google Interest Category Targeting works, and how you can use it for your own advertising gains.
When working online, time-saving and efficiency are key. Rather than searching for information scattered around the web, you can save time with Rapportive.
We've seen some spectacular social failures from Google. Here are five elevator pitches to help Google to get social right.
Google's newly released tool is a nice, easy way for you to check the performance on any page from any device. Also, the new mobile suggestion is definitely a handy addition.
Are you too reliant on any one source for your traffic or leads in local search? What search marketers can learn from the Yelp-Google kerfuffle.
Essential apps that every SEO should have on their iPad.
The results of our Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study.
Ready to try out the new AdWords Product Listing Ads? A guide to the key points advertisers should be aware of.
Since the Yahoo & MSN Search Alliance has finalized, many PPC advertisers are just now getting familiar with the Microsoft adCenter system and learning the differences between adCenter and Google AdWords. Apparently though not all transitions...
If in the past you've only worked with Google or Yahoo, you should really start paying attention to adCenter for PPC.
According to Google's Q3 filing with the SEC, the search giant bought social application maker Slide for $179 milion in cash. Previous estimates had the price as high as $228 million while the company, started in 2006 by Paypal co-founder Max...
