Your blog posts are optimized, your pages are visible in the search engines, and you have an SEO strategy. Now you need to engage readers with additional content to further showcase your authority, encouraging repeat visits. Here's how to do it.
Articles by Kevin Gibbons
Any local business of any size can benefit from search engine optimization. Geo-specific optimization in particular can make a service-provider’s small investment go a long way, as well as ensure more relevant people click through to your pages.
It’s essential for marketers to stay abreast of developments and best practices in the search industry. Regularly reading articles, research, and news stories will help you stay up to date. Start with this list of 21 tools and resources.
When you have an online presence, your customers will increase their expectations accordingly. Pay attention to the buzz about your company on forums and blogs or you will risk alienating your customers.
Twitter has immense value, even if it's hard to measure. It's superb for building brand loyalty, as long as you approach it in the right spirit.
There are a number of ways to accumulate fans and none of them are easy. Here's how to entertain those fans once you've built them up.
A little bit of social media paranoia can help you protect yourself on social media sites. Here are nine basic guidelines for social media communications.
Once you've found a volunteer workforce willing to invest their time, here's how charities can advertise cost-effectively online and drive traffic via SEO.
Is your business blog ready to work in 2011? Read on for some top tips for blogging success.
Want to really nail your company's web marketing in 2011? Then here are 10 things you can't fail to do.
When a post goes viral on Twitter, it can help your SEO and social media marketing. Here's how you can get people to tweet your stuff?
Looking to drive repeats visits and sales and show up in universal search results? Use these tips on content, quality, length, optimization, budgeting, and more.
How to be sure your paid search campaigns are working as hard as possible during this busy time of year.
At least 43 percent of marketers say they want to use social media as part of their Christmas online marketing. So how can you harness this tricky platform?
Your website might be generating revenue for your business, but could it be doing even better?
Compete and drive sales in the travel sector using this advice on paid search budget planning, user-generated content, search engine optimization, and much more.
Top tips for building an online buzz when you've launched something new and want to boost sales.
Four reasons why it's so important to write for people -- not just Googlebots.
Using these seven tips will help get your PPC ads some real attention and get the right kind of clicks.
Ready to start marketing your brand through social media? Then you really need to hurry up and get started.