How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012.
Articles by Kevin Gibbons
Many brands are struggling to prioritize Google+ activity. An analysis reveals that despite Google heavily promoting the use of rel=”author”, adoption from Fortune 100 companies, tech sites/blogs, news publications, and even Google is quite limited.
As Google incorporates more end user signals and data, the safest way to have a natural footprint is to forget shortcuts. Always consider your target audience and focus on creating great content that people will naturally want to share and link to.
It can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you to create a content strategy, but to really make it a success you have to get to know your audience and find out what it is they want to see.
For agile campaigns, you need to be on top of your game, and know what's going on around you. If you're prepared to adapt quickly when that topical story comes along, you're much more likely to reap the rewards.
The digital marketing industry changes fast and with that change comes a call for new nomenclature. But the more things change; the more they stay the same. And then we all argue about whether we need a new name or not. So what's it gonna be?
With authors, it isn't just about the writing skills of an individual – it’s also about their social profile. Building a relevant/targeted social audience is a key part of your content marketing strategy – as well as creating great content!
These days, if all you focus on is SEO, you’re probably not actually that good at it. Why? Because you need to acquire high-quality, natural links, create a social buzz/awareness, reach a targeted audience, and convert those into customers/leads.
If you can stand out by creating great content and essentially pitch to more than 5 million potential customers with a single online video posted to YouTube, surely that's far more efficient than any other sales activity is likely to be.
If you want to increase your search rankings and organic traffic, it’s important that you have a great content strategy in place. Build great online content, promote it, generate attention, and you’ll attract high-quality natural links.
Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content marketing has a distinct advantage over link building for marketers. Here are seven reasons why.
Google authorship and Google+ already influence personalized search results – which can boost the rankings for your social connections. This opens huge opportunities for individuals and means Google may reward you for being an online authority.
When it comes to optimization, links equal power. Some bloggers and businesses don't care how they get these links. But quality content will build long-term SEO success. Here's how to create great content without causing too much controversy.
Decision makers understand the ROI of paid search, so why don't we think of measuring SEO in the same way? Once you've defined your business goals, SEO goals, and KPIs, this process will provide more measurable results – and a bigger budget.
Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd.
What events helped to shape the search landscape of the year? Google’s Panda Update, SSL search, social signals and integration, and Google+ were among the biggest stories this year, but what can marketers expect to see next year?
Successive search engine algorithm updates, combined with the rise of social media, means the web is a demanding place. Prioritize good-quality copy. Invest in your text up-front and gain a natural advantage for your website over the competition.
The WordPress SEO process is similar to optimizing for any website. But with a WordPress installation you can customize many of your pages' SEO elements, as well as automate them to cut down on the time it takes to post a new item to your site.
Paid search or PPC advertising can yield substantial returns on investment, but also needs careful control to keep budgets in check. Consider these tips on bids, ad copy, targeting, and more to maximize your ROI while minimizing your risk.
All too often, SEO professionals end up meeting with people who don’t understand the search industry. Miscommunications can easily turn into a bad reputation. Here are tips for working with clueless customers without offending or patronizing them.