SEO News

Kevin Gibbons

Kevin Gibbons

Managing Director

BlueGlass UK

Kevin Gibbons is Managing Director of digital marketing agency BlueGlass UK. A highly respected blogger on search engine marketing and social media, Kevin also speaks frequently at leading industry events.

Articles by Kevin Gibbons

  1. It Doesn't Matter What You Call Your Online Strategy!

    The digital marketing industry changes fast and with that change comes a call for new nomenclature. But the more things change; the more they stay the same. And then we all argue about whether we need a new name or not. So what's it gonna be?

  2. 6 Ways to Boost Your Rankings Using Google Authorship

    Google authorship and Google+ already influence personalized search results – which can boost the rankings for your social connections. This opens huge opportunities for individuals and means Google may reward you for being an online authority.

  3. 7 Steps to Measure SEO Like Paid Search

    Decision makers understand the ROI of paid search, so why don't we think of measuring SEO in the same way? Once you've defined your business goals, SEO goals, and KPIs, this process will provide more measurable results – and a bigger budget.

  4. Kick-Start Your PPC Campaign in 6 Easy Steps

    Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd.

  5. Biggest Search Events of 2011 & Predictions for 2012

    What events helped to shape the search landscape of the year? Google’s Panda Update, SSL search, social signals and integration, and Google+ were among the biggest stories this year, but what can marketers expect to see next year?

  6. 10 Ways Rehashed Content Fails Your Website

    Successive search engine algorithm updates, combined with the rise of social media, means the web is a demanding place. Prioritize good-quality copy. Invest in your text up-front and gain a natural advantage for your website over the competition.

  7. WordPress SEO: How to Optimize Your WordPress Site

    The WordPress SEO process is similar to optimizing for any website. But with a WordPress installation you can customize many of your pages' SEO elements, as well as automate them to cut down on the time it takes to post a new item to your site.

  8. 25 Tips For Giving Your PPC Campaigns a Boost

    Paid search or PPC advertising can yield substantial returns on investment, but also needs careful control to keep budgets in check. Consider these tips on bids, ad copy, targeting, and more to maximize your ROI while minimizing your risk.

  9. How to Help SEO Customers Who Aren’t Always Right

    All too often, SEO professionals end up meeting with people who don’t understand the search industry. Miscommunications can easily turn into a bad reputation. Here are tips for working with clueless customers without offending or patronizing them.