Founder & Director of Strategy
Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd.
What events helped to shape the search landscape of the year? Google’s Panda Update, SSL search, social signals and integration, and Google+ were among the biggest stories this year, but what can marketers expect to see next year?
Successive search engine algorithm updates, combined with the rise of social media, means the web is a demanding place. Prioritize good-quality copy. Invest in your text up-front and gain a natural advantage for your website over the competition.
The WordPress SEO process is similar to optimizing for any website. But with a WordPress installation you can customize many of your pages' SEO elements, as well as automate them to cut down on the time it takes to post a new item to your site.
Paid search or PPC advertising can yield substantial returns on investment, but also needs careful control to keep budgets in check. Consider these tips on bids, ad copy, targeting, and more to maximize your ROI while minimizing your risk.
All too often, SEO professionals end up meeting with people who don’t understand the search industry. Miscommunications can easily turn into a bad reputation. Here are tips for working with clueless customers without offending or patronizing them.
Your blog posts are optimized, your pages are visible in the search engines, and you have an SEO strategy. Now you need to engage readers with additional content to further showcase your authority, encouraging repeat visits. Here's how to do it.
Any local business of any size can benefit from search engine optimization. Geo-specific optimization in particular can make a service-provider’s small investment go a long way, as well as ensure more relevant people click through to your pages.
It’s essential for marketers to stay abreast of developments and best practices in the search industry. Regularly reading articles, research, and news stories will help you stay up to date. Start with this list of 21 tools and resources.
When you have an online presence, your customers will increase their expectations accordingly. Pay attention to the buzz about your company on forums and blogs or you will risk alienating your customers.
Twitter has immense value, even if it's hard to measure. It's superb for building brand loyalty, as long as you approach it in the right spirit.
There are a number of ways to accumulate fans and none of them are easy. Here's how to entertain those fans once you've built them up.
A little bit of social media paranoia can help you protect yourself on social media sites. Here are nine basic guidelines for social media communications.
Once you've found a volunteer workforce willing to invest their time, here's how charities can advertise cost-effectively online and drive traffic via SEO.
Is your business blog ready to work in 2011? Read on for some top tips for blogging success.
Want to really nail your company's web marketing in 2011? Then here are 10 things you can't fail to do.
When a post goes viral on Twitter, it can help your SEO and social media marketing. Here's how you can get people to tweet your stuff?
Looking to drive repeats visits and sales and show up in universal search results? Use these tips on content, quality, length, optimization, budgeting, and more.
How to be sure your paid search campaigns are working as hard as possible during this busy time of year.
At least 43 percent of marketers say they want to use social media as part of their Christmas online marketing. So how can you harness this tricky platform?
