While there's a lot that can't be done during a code freeze, there's still plenty to keep busy. Here are a number of SEO items to consider.
Articles by John Greer
People scan search results quickly. Here's how to make your listing stand out and make searchers want to click on your site.
The SEO and e-commerce landscape is always changing. Reacting to those changes is a significant competitive advantage.
Servers play an important role in SEO and deserve more attention than they get. Tips on domains, subdomains, international search implications, and redirects.
Is it time to add Facebook to the list of search engines to optimize your site for? It may not be, but that doesn't mean it isn't time to consider SEO opportunities with the leading social site.
Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health.
Make sure your customers (and search engines) can find what they're looking for, whether or not you're still selling certain items. This will keep customers happy and loyal (and keep your site ranking).
How product feeds can improve your search engine optimization and pay-per-click efforts.
Consider implementing these tips to expand your real estate in search results.
From site verification and crawl errors to newer tools and features, Google Webmaster Central is critical to the success of search engine optimization campaigns and keeping ahead of the competition.