As AdWords and +1 evolves, Google will monetize not just what you do, but who you are. We've only seen the tip of the iceberg of how social media will impact paid search advertising.
Articles by Alex Cohen
Successfully targeting learners vs. buyers requires different approaches. These tips will help you reach your prospects when they're ready to learn.
The balance between paid and organic results in the SERPs in shifting. Paid listings may increasingly get more clicks at the expense of organic listings.
We've seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key trends that will shape paid search this year.
A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google Image Search, adding seller ratings, launching Product Listing Ads, and including Video Extensions.
There have been many changes to paid search this year. Here are some tips on how to get started with targeting display ads above the fold, migrating to modified broad match, and testing click-to-call.
Following this schedule will put you well on your way to the most profitable holiday season (and post-season) yet. First up: implementing sitelinks, adding product extensions, and setting up remarketing.
Fine-tuning your text ad to answer the questions of shoppers is what will set you apart this holiday season. These tips will help you increase your relevance, improve click-through rate, and answer the most profitable holiday questions.
Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool when?"
No one has the time or budget to use every tool in the paid search technology landscape. Choosing the right tool is all about prioritizing your problems.
Don't let people, process, or platforms stand between you and better paid search results. A challenge to all SEWatch readers.
The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business.
How Google is removing CPC and bidding from paid search and the implications of these changes.
Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and how you can respond.
Effective optimization is about picking on freaks and losers -- segments in your account that deviate from the norm. Here are six useful tools for setting context and hunting down paid search losers.
2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further.