Alex Cohen

Alex Cohen

Director of Marketing

H.BLOOM

Articles by Alex Cohen

How Social Media Affects Paid Search

As AdWords and +1 evolves, Google will monetize not just what you do, but who you are. We've only seen the tip of the iceberg of how social media will impact paid search advertising.

3 Holiday PPC Tips for Black Friday (And Beyond)

Fine-tuning your text ad to answer the questions of shoppers is what will set you apart this holiday season. These tips will help you increase your relevance, improve click-through rate, and answer the most profitable holiday questions.