Alex Cohen

Alex Cohen

Director of Marketing

H.BLOOM

Alex Cohen is an accomplished online marketer, blogger, and presenter. He has been a featured speaker at Princeton University's Global Entrepreneurship Week, Search Engine Strategies, Search Marketing Expo and lectured at numerous universities.

Alex is the Director of Marketing at the subscription flower delivery service H.BLOOM where he oversees customer acquistion. In addition to contributing to Search Engine Watch, Alex writes Digital Alex, a blog about marketing optimization.

Articles by Alex Cohen

AdWords Bill of Rights

bill-of-rights

Advertisers should have the right to choose which features to use, target as granularly as possible, see how our money is being spent and make it more efficient, and get the same level of insight and data we take for granted on the desktop web.

The Ultimate Guide to Group Buying Sites

group

Group buying websites make local marketing at scale accessible to businesses, but don’t make them instantly profitable or worthwhile. You need to be smart about your offer, thoughtful about the customer experience, and rigorous in your measurement.

5 Ways to Boost B2B Conversions

b2b

Put yourself in your prospects' shoes and ask: what are they going to be worried about? Is it implementation? Price? A missing feature? How can you assuage those fears and engage them without risk. Then watch your leads and conversion rates grow.

The Cheap Guide to Building Brand Credibility

trusted-brand

Trying to sell or market something no one wants to buy, and a lack of name recognition are two big hurdles for start-ups or new businesses. You can’t buy your way into brand awareness with traditional media, but here’s how you can earn your way in.

4 Secrets About Paid Search Agencies

secret

To get the most out a paid search agency, you should understand that, like any business, a search agency needs to make money, sometimes they’re the right solution, not everyone is great, and they won’t magically solve all of your business problems.

How Targeting People Will Change Paid Search

search-query-relevance

Google’s privacy policy revisions and the continued expansion of Google+ are part of an important trend in paid search: targeting ads to people, not just search queries. The more relevant the ads, the more satisfied users, the more clicks on ads.

4 Quick Ways to Audit Your Paid Search Account

adwords-segment-by-device

Poor structure and bad campaign settings can cost you hundreds or thousands of dollars per week. Auditing helps to catch bad habits and some warning signs before costs spiral out of control. Here’s how to uncover mistakes in less than an hour.