Marc Poirier

Marc Poirier

Co-Founder & VP Marketing


Articles by Marc Poirier

Apple iAd -- A Summary for Search Marketers

Can iAds succeed? That's the big question. Everything SEMs need to know about iAds, including how they differ from IAB ads, the iAd network, targeting, metrics, how much a typical campaign costs, PPC vs. CPM, and revenue sharing.

Click Fraud Not Dead Yet

The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn't being wasted on bad clicks.