What retargeting is, why you should care, and what you can do to start offering it to your clients.
Articles by Marc Poirier
Regardless of how we track, it's what we do with the data that is the main issue. Privacy concerns aren't going away, so it's our responsibility as marketers to use the data we gather responsibly.
Can iAds succeed? That's the big question. Everything SEMs need to know about iAds, including how they differ from IAB ads, the iAd network, targeting, metrics, how much a typical campaign costs, PPC vs. CPM, and revenue sharing.
Who should use which feature and why? Early reactions on which tool is better for search marketers.
Get ready people. Real-time bidding works a great deal better than old school display.
These pivotal points about how display differs from search should influence your approach in an integrated performance marketing offering.
Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things about Facebook Social Ads.
Google invests in new training programs, changes the API fee system, and creates lists of certified partners. So how does this change the game for agencies?
How to lose clients and ensure SEM agency disasters. Warning: Now entering heavy sarcasm zone, reduce speed.
Don't leave things to chance when you leave the office for any significant period of time. Here's how to keep your campaigns running smoothly.
If you aren't already doing it, start thinking about how your agency will get involved with performance marketing. Right now. It's a matter of survival.
Need help marketing a general interest product or service? Here's why you should consider giving second tier ad networks a second chance.
So-called second tier search engines can sometimes help expand campaigns beyond traditional search engines.
The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn't being wasted on bad clicks.