Co-Founder & VP Marketing
In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now be done in a matter of minutes, not days. And search campaigns running on the Yahoo Bing Network often yield better ROAS.
The temptation to lower your maximum cost-per-click can be too powerful to resist at times, but don't be fooled by lower max CPC! By lowering that price, you’re lowering the quality of your placements and, in turn, the quality of your conversions.
A Facebook-Bing ads partnership would mean a lot more potential targeting options for Bing Ads advertisers. The ability to use a hybrid of information on searchers from Facebook and Bing could help create the most powerful targeting to date.
Google’s most recent numbers show that CPC costs are decreasing, and, at the same time, ROI is growing for online marketers via that particular channel. Where are the cheapest clicks? They’re in AdMob, and they’re ripe for the picking.
As Google integrated the offering into AdWords, more flexibility and many more targeting options became available that would suggest that it's at least conceivable marketers can find success within AdMob, even if they're not promoting app downloads.
Want to increase your conversions from search and lower your cost per acquisition? Consider an investment in Facebook ads. Facebook advertising opens the door to increased visibility, giving people a reason to get interested and find out more.
Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP, agencies will be making a safe and smart investment in display advertising offerings both now, and in the future.
The adCenter product team is set to deliver an important improvements that will bring adCenter even closer to Google AdWords parity and improve your PPC results: broad match modifier. Here's how to make the most out of it immediately.
The Microsoft adCenter product team is releasing an enhancement to make negative keywords at the same hierarchy levels work more like they do in AdWords. Here’s what you’ll have to do to take advantage of this union made in PPC heaven.
Unless your products are extremely broad appeal or you're selling mobile download bale goods (e.g., apps, books, music or video), let me save you some time, frustration and money: there is no apparent way to leverage AdMob for performance marketing.
Understanding how adCenter filtration works is another tool in your optimization arsenal. Learn about keyword vs. parameter insertion; ad rotation nuances; how to increase bid minimums so ads consistently serve; and landing page best practices.
Understanding the specific nuances involved in how adCenter approaches broad matches (as opposed to Google AdWords) will help you better optimize your PPC campaigns for adCenter. Here are a few tips on how to expand strategic keywords for adCenter.
Thoughtful match type bidding can help you immediately realize performance gains by maximizing volume and lowering your costs per click. Here’s a guide to explicit vs. implicit bidding, common mistakes, and profitable match type best practices.
Want to improve your Microsoft adCenter results? Start by thoroughly reviewing your negative keyword management and noting how it differs from AdWords. Here’s a guide to help make sure you aren’t limiting the volume of your impressions and clicks.
Your job is to improve results. The fastest most surefire way to make that happen is to take your best performing ad groups from AdWords and spend half a day replicating them into adCenter for a significant lift.
Google has taken a long awaited step in the direction of clarifying and standardizing the attribution problem by announcing Multi-Channel Funnels. This is arguably the most important Google Analytics improvement in years.
Will Sponsored Stories perform better than standard Facebook ad campaigns? Some early impressions.
An overview of what you can expect once Twitter's self-serve ad platform becomes available.
What retargeting is, why you should care, and what you can do to start offering it to your clients.
Regardless of how we track, it's what we do with the data that is the main issue. Privacy concerns aren't going away, so it's our responsibility as marketers to use the data we gather responsibly.
