Marc Poirier

Marc Poirier

Co-Founder & VP Marketing


Marc Poirier is a professional search engine marketing expert with more than a decade of experience in the search industry. He is co-founder and CMO of Acquisio, where he leads all marketing activities.

Previously, Marc was founder and president at Canalytics, a boutique SEM and SEO agency regarded as one of the most active Google Analytics authorized consultants in the world today.

Articles by Marc Poirier

Why Local PPC Needs Call Tracking


Call tracking will help you sell more effectively, provide clients greater clarity on the impact your efforts have on their business, show clients you're measuring the right activity, and keep clients longer. The benefits far outweigh the cost.

Advertising on Amazon: 3 Winning Channels


Amazon is definitely the right place for merchants looking to increase sales – it's just a matter of picking the right advertising product. Here's a rundown of the three most popular forms of Amazon advertising: product, local, and display ads.

Are Bing Ads Coming to Facebook?


A Facebook-Bing ads partnership would mean a lot more potential targeting options for Bing Ads advertisers. The ability to use a hybrid of information on searchers from Facebook and Bing could help create the most powerful targeting to date.

Google AdMob Challenges & Rewards


Google’s most recent numbers show that CPC costs are decreasing, and, at the same time, ROI is growing for online marketers via that particular channel. Where are the cheapest clicks? They’re in AdMob, and they’re ripe for the picking.

adCenter to Add Broad Match Modifier

Yahoo Search Bing PPC

The adCenter product team is set to deliver an important improvements that will bring adCenter even closer to Google AdWords parity and improve your PPC results: broad match modifier. Here's how to make the most out of it immediately.

Google AdMob: A Performance Marketer's Opinion


Unless your products are extremely broad appeal or you're selling mobile download bale goods (e.g., apps, books, music or video), let me save you some time, frustration and money: there is no apparent way to leverage AdMob for performance marketing.