Co-founder & CMO
Unless your products are extremely broad appeal or you're selling mobile download bale goods (e.g., apps, books, music or video), let me save you some time, frustration and money: there is no apparent way to leverage AdMob for performance marketing.
Understanding how adCenter filtration works is another tool in your optimization arsenal. Learn about keyword vs. parameter insertion; ad rotation nuances; how to increase bid minimums so ads consistently serve; and landing page best practices.
Understanding the specific nuances involved in how adCenter approaches broad matches (as opposed to Google AdWords) will help you better optimize your PPC campaigns for adCenter. Here are a few tips on how to expand strategic keywords for adCenter.
Thoughtful match type bidding can help you immediately realize performance gains by maximizing volume and lowering your costs per click. Here’s a guide to explicit vs. implicit bidding, common mistakes, and profitable match type best practices.
Want to improve your Microsoft adCenter results? Start by thoroughly reviewing your negative keyword management and noting how it differs from AdWords. Here’s a guide to help make sure you aren’t limiting the volume of your impressions and clicks.
Your job is to improve results. The fastest most surefire way to make that happen is to take your best performing ad groups from AdWords and spend half a day replicating them into adCenter for a significant lift.
Google has taken a long awaited step in the direction of clarifying and standardizing the attribution problem by announcing Multi-Channel Funnels. This is arguably the most important Google Analytics improvement in years.
Will Sponsored Stories perform better than standard Facebook ad campaigns? Some early impressions.
An overview of what you can expect once Twitter's self-serve ad platform becomes available.
What retargeting is, why you should care, and what you can do to start offering it to your clients.
Regardless of how we track, it's what we do with the data that is the main issue. Privacy concerns aren't going away, so it's our responsibility as marketers to use the data we gather responsibly.
Can iAds succeed? That's the big question. Everything SEMs need to know about iAds, including how they differ from IAB ads, the iAd network, targeting, metrics, how much a typical campaign costs, PPC vs. CPM, and revenue sharing.
Who should use which feature and why? Early reactions on which tool is better for search marketers.
Get ready people. Real-time bidding works a great deal better than old school display.
These pivotal points about how display differs from search should influence your approach in an integrated performance marketing offering.
Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things about Facebook Social Ads.
Google invests in new training programs, changes the API fee system, and creates lists of certified partners. So how does this change the game for agencies?
How to lose clients and ensure SEM agency disasters. Warning: Now entering heavy sarcasm zone, reduce speed.
Don't leave things to chance when you leave the office for any significant period of time. Here's how to keep your campaigns running smoothly.
If you aren't already doing it, start thinking about how your agency will get involved with performance marketing. Right now. It's a matter of survival.
