SEO News

Marc Poirier

Marc Poirier

Co-Founder & VP Marketing

Acquisio

Marc Poirier is a professional search engine marketing expert with more than a decade of experience in the search industry. He is co-founder and CMO of Acquisio, where he leads all marketing activities.

Previously, Marc was founder and president at Canalytics, a boutique SEM and SEO agency regarded as one of the most active Google Analytics authorized consultants in the world today.

Articles by Marc Poirier

  1. Why Local PPC Needs Call Tracking

    Call tracking will help you sell more effectively, provide clients greater clarity on the impact your efforts have on their business, show clients you're measuring the right activity, and keep clients longer. The benefits far outweigh the cost.

  2. Advertising on Amazon: 3 Winning Channels

    Amazon is definitely the right place for merchants looking to increase sales – it's just a matter of picking the right advertising product. Here's a rundown of the three most popular forms of Amazon advertising: product, local, and display ads.

  3. Are Bing Ads Coming to Facebook?

    A Facebook-Bing ads partnership would mean a lot more potential targeting options for Bing Ads advertisers. The ability to use a hybrid of information on searchers from Facebook and Bing could help create the most powerful targeting to date.

  4. Google AdMob Challenges & Rewards

    Google’s most recent numbers show that CPC costs are decreasing, and, at the same time, ROI is growing for online marketers via that particular channel. Where are the cheapest clicks? They’re in AdMob, and they’re ripe for the picking.

  5. Is AdMob the Next Big Thing for Performance Marketers?

    As Google integrated the offering into AdWords, more flexibility and many more targeting options became available that would suggest that it's at least conceivable marketers can find success within AdMob, even if they're not promoting app downloads.

  6. Facebook Ads Improve Results for Search Campaigns

    Want to increase your conversions from search and lower your cost per acquisition? Consider an investment in Facebook ads. Facebook advertising opens the door to increased visibility, giving people a reason to get interested and find out more.

  7. adCenter to Add Broad Match Modifier

    The adCenter product team is set to deliver an important improvements that will bring adCenter even closer to Google AdWords parity and improve your PPC results: broad match modifier. Here's how to make the most out of it immediately.

  8. Google AdMob: A Performance Marketer's Opinion

    Unless your products are extremely broad appeal or you're selling mobile download bale goods (e.g., apps, books, music or video), let me save you some time, frustration and money: there is no apparent way to leverage AdMob for performance marketing.