International Managing Director
Why analytics, keyword research data, competition, technical challenges, and e-commerce challenges are the most important factors for identifying potential international markets.
Looking back at some of the biggest game changers in our industry and what we can learn from them, as well as trends to watch out for in 2011.
The pros and cons of ccTLDs, subdomains, subdirectories, IDNs, and RegionalTLDs in international search.
Four more SEM/SEO tips to help your efforts in the difficult German market.
These five tips, and a lot of patience, will help your SEM/SEO efforts in the difficult German market.
More advice for navigating the Japanese market, including: translations, keyword research, search engine optimization, blogs/ social media, and trust/user engagement. Part 2 of 2.
Why Japan is the most difficult country to provide both natural search engine optimization and paid search marketing service for. Part one of two.
Great tips for improving your ad groups and utilizing linguistic diversity and dialects to expand your list of non-English keywords.
South Koreans have a big appetite for search, social media, and user-generated content. To prosper in this tough market, you must learn how their citizens search and use these search marketing best practices.
The benefits and challenges associated with international search targeting tactics.
Chinese search engines, including Baidu, Google, Soso, Sogou, Bing, and Yahoo, present many SEO and PPC opportunities for international search marketers. Are you missing out?
A look at the most popular search engines, top industries, and search marketing best practices in Italy.
Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators.
There are huge international search opportunities, but using misguided research and not thinking locally are two big mistakes marketers can make.
Planning and succeeding with your holiday international search marketing strategy can seem daunting, but there are opportunities with this highly elusive global crowd.
With global search growing rapidly, there has never been a better time to expand internationally.
If China is, or will be, a big piece of your international search marketing plans, start your SEO efforts on Baidu now.
Yandex understands Russia's market, its culture, and its language. It also stands to benefit from Russia's technical engineers who have been brilliantly keeping up and innovating the advancement of search technology.
Too often, multilingual-targeted search marketing campaigns fail miserably because they actually instill more distrust within the content of their ad copy and landing pages than they do by building enough trust to initiate a call to action.
Baidu is the search engine of choice for the Chinese people, but will it stay on top after some dramatic changes? The new Baidu Professional Edition will likely impact short-term advertising results for the sake of better long-term relevance.
