A look at the most popular search engines, top industries, and search marketing best practices in Italy.
Articles by Michael Bonfils
Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators.
There are huge international search opportunities, but using misguided research and not thinking locally are two big mistakes marketers can make.
Planning and succeeding with your holiday international search marketing strategy can seem daunting, but there are opportunities with this highly elusive global crowd.
With global search growing rapidly, there has never been a better time to expand internationally.
If China is, or will be, a big piece of your international search marketing plans, start your SEO efforts on Baidu now.
Yandex understands Russia's market, its culture, and its language. It also stands to benefit from Russia's technical engineers who have been brilliantly keeping up and innovating the advancement of search technology.
Too often, multilingual-targeted search marketing campaigns fail miserably because they actually instill more distrust within the content of their ad copy and landing pages than they do by building enough trust to initiate a call to action.
Baidu is the search engine of choice for the Chinese people, but will it stay on top after some dramatic changes? The new Baidu Professional Edition will likely impact short-term advertising results for the sake of better long-term relevance.