Google is telling us that we should use a regional subtag on each URL to help Google’s spider figure out what kind of content is on each page and where it is intended. Google will then consider that the content is intended for that region.
Articles by Michael Bonfils
Naver feels that users can’t be perfectly satisfied with their search intention. Hence, Naver offers the search results of the various areas and categories such as news, Knowledge Q&A, blogs, paid, and data base searches all on the same page.
With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying out a few markets for your search campaigns, it won’t hurt to do English first as a strategy.
For multinational or international companies, there are many choices when it comes to selectors. What’s most important is that you choose one that fits your business and you pay attention to the impacts it may have to both SEO and usability.
The Baidu-Bing relationship provides a win-win situation for two of the world’s most important search engines. As an exciting new level of cooperation unfolds, here are a couple areas where the budding partnership could impact search marketers.
A friend recently tipped Michael Bonfils off on Macy’s new global strategy for International SEO and he almost fell off his chair. How can the company behind such a well known brand, make such critical mistakes with a global launch?
There are many ways to get international links. Like anything when it comes to link building, it isn't easy. If you know the blunders ahead of time, your odds of actually getting a link will greatly improve.
If you're considering search advertising in Korea, Naver is not to be ignored. This 12-year-old Korean search engine and portal dominates the pocketbooks of advertisers, having taken in a whopping $679 million in ad sales in 2010, or 72 percent of the total search ad budgets in the country.
When Facebook's destruction of Orkut began and why Facebook is driving these massive populations to start using it at such an astonishing rate.
How to prepare your international sites for Google's latest algorithm update.
A look around the globe reveals a diverse social media marketplace and plenty of opportunities for marketers.
Why analytics, keyword research data, competition, technical challenges, and e-commerce challenges are the most important factors for identifying potential international markets.
Looking back at some of the biggest game changers in our industry and what we can learn from them, as well as trends to watch out for in 2011.
The pros and cons of ccTLDs, subdomains, subdirectories, IDNs, and RegionalTLDs in international search.
Four more SEM/SEO tips to help your efforts in the difficult German market.
These five tips, and a lot of patience, will help your SEM/SEO efforts in the difficult German market.
More advice for navigating the Japanese market, including: translations, keyword research, search engine optimization, blogs/ social media, and trust/user engagement. Part 2 of 2.
Why Japan is the most difficult country to provide both natural search engine optimization and paid search marketing service for. Part one of two.
Great tips for improving your ad groups and utilizing linguistic diversity and dialects to expand your list of non-English keywords.
South Koreans have a big appetite for search, social media, and user-generated content. To prosper in this tough market, you must learn how their citizens search and use these search marketing best practices.