With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying out a few markets for your search campaigns, it won’t hurt to do English first as a strategy.
Articles by Michael Bonfils
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The Baidu-Bing relationship provides a win-win situation for two of the world’s most important search engines. As an exciting new level of cooperation unfolds, here are a couple areas where the budding partnership could impact search marketers.
A friend recently tipped Michael Bonfils off on Macy’s new global strategy for International SEO and he almost fell off his chair. How can the company behind such a well known brand, make such critical mistakes with a global launch?
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