Michael Bonfils

Michael Bonfils

International Managing Director

SEM International

Articles by Michael Bonfils

Nuances of Spanish Language Search Marketing


This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language.

Global Online Payment Methods

Credit Cards

Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your targeted local audience as well as providing all the options available to get you paid.

Qihoo Search: Dead on Arrival?


Launched August 16, Qihoo Search was the latest search engine to hit China and became one of the largest traffic sources in only a matter of days. But where do they sit now as the dust settled and should Baidu be worried?

Baidu Paid & Organic Search Starter Guide

Baidu logo

How do start search marketing on Baidu? Here are some tips that provide insights into how to deal with Baidu on the paid search side, as well as what you need to do to be certain that your site is being listed in Baidu’s organic search results.