International Managing Director
Yandex has now rolled out their second-generation personalized search program. In real time, a user's search session will influence the search results they see and create new suggestions that aim to help them find what interests them right now.
Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your targeted local audience as well as providing all the options available to get you paid.
Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report. Microsoft sites processed 4.477 billion queries and Yandex did 4.844 billion.
Many people hate international search marketing because of the numerous, time-consuming challenges surrounding it. Topping the list: inaccurate translations, a lack of specialists, color and image concerns, multiple currencies, and technical issues.
Launched August 16, Qihoo Search was the latest search engine to hit China and became one of the largest traffic sources in only a matter of days. But where do they sit now as the dust settled and should Baidu be worried?
Taobao is not technically a search engine, but is a critical link in an overall Chinese search strategy. We examine the factors making up their ranking algorithm and some off-page opportunities to build relevancy, links, and better ranking.
Thanks to the widespread global adoption of social networks, something that is funny, crass, or insulting can instantly go viral – destroying key brand SEO ranking with massive social chatter. Here’s how to clean up an international incident.
How do start search marketing on Baidu? Here are some tips that provide insights into how to deal with Baidu on the paid search side, as well as what you need to do to be certain that your site is being listed in Baidu’s organic search results.
How has Yandex continued to hold off Google in Russia? Anton Popov, head of sales and marketing at Yandex, discusses Google vs. Yandex, the continued growth of Yandex, advertising, and implications for marketers in the Russian market.
Google is telling us that we should use a regional subtag on each URL to help Google’s spider figure out what kind of content is on each page and where it is intended. Google will then consider that the content is intended for that region.
Naver feels that users can’t be perfectly satisfied with their search intention. Hence, Naver offers the search results of the various areas and categories such as news, Knowledge Q&A, blogs, paid, and data base searches all on the same page.
With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying out a few markets for your search campaigns, it won’t hurt to do English first as a strategy.
For multinational or international companies, there are many choices when it comes to selectors. What’s most important is that you choose one that fits your business and you pay attention to the impacts it may have to both SEO and usability.
The Baidu-Bing relationship provides a win-win situation for two of the world’s most important search engines. As an exciting new level of cooperation unfolds, here are a couple areas where the budding partnership could impact search marketers.
A friend recently tipped Michael Bonfils off on Macy’s new global strategy for International SEO and he almost fell off his chair. How can the company behind such a well known brand, make such critical mistakes with a global launch?
There are many ways to get international links. Like anything when it comes to link building, it isn't easy. If you know the blunders ahead of time, your odds of actually getting a link will greatly improve.
If you're considering search advertising in Korea, Naver is not to be ignored. This 12-year-old Korean search engine and portal dominates the pocketbooks of advertisers, having taken in a whopping $679 million in ad sales in 2010, or 72 percent of...
When Facebook's destruction of Orkut began and why Facebook is driving these massive populations to start using it at such an astonishing rate.
How to prepare your international sites for Google's latest algorithm update.
A look around the globe reveals a diverse social media marketplace and plenty of opportunities for marketers.
