Most of us in are in search for commercial reasons. But the industry has an altruistic side as well. The search for missing persons isn't over, and search can be key to finding the missing.
Is it legal to sponsor a trademark or use it in ad copy text? What are your risks if you are doing it? What are your options if someone is doing it to you?
Short-term thinking is usually a result of data overload. Success in the long-term will be awarded to those who know how to leverage data to be responsive in the short-term, as well as inform the long-term strategy.
We talk endlessly in this industry about conversions being the holy grail of our search marketing efforts. But with today's ever-discriminating CEO, we need to do better. Not all conversions are worth the same to your business.
A new niche market is emerging, where forward-thinking affinity and utilitarian websites are well-positioned to aggressively stake a claim in local search and generate significant revenue from local businesses.
The author and expert on social networks and communication tools shares insights from his new book, "Here Comes Everybody."
Achieving consistent messaging with relevant ads and landing pages is one of the smartest things you can do to improve your PPC conversions and create better user experiences, leading to a higher quality score in Google, and a lower cost-per-click.
Almost all advertisers who run PPC campaigns have had the sneaking suspicion that competitors are clicking on their ads. Wouldn't it be interesting to find out if they really are?
Content management systems vary greatly in complexity and cost, but share the same problems when it comes to SEO. If your technology team is shopping for a CMS, your search engine optimization team must be included in the process.
The intersection between social and search is an untapped link-building, keyword-boosting goldmine. But how can you integrate social media into an already successful paid search and SEO program, and make all of your marketing initiatives deliver...
The new web personalization software collapses a wealth of information gathered via website users' online interactions into portrait types. Optimizing outbound marketing to align with website traffic presents many opportunities for e-marketers to...
