Google's international business has been growing more than five times faster this year. Search marketers should follow Google's lead and look to expand in the more buoyant economies of the world now, bolstering their strength and competitiveness at home.
Articles by Andy Atkins-Kruger
Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can't predict that.
Now that Yahoo has teamed up with Microsoft against Google, it leaves the door open for Google's other competitors worldwide to do the same. Is Microsoft on its way to becoming an international search powerhouse?
While Alibaba is described as an "Asian eBay" and credited with causing eBay to shut down its Chinese operation in 2006, it's much more than that. And its global domination plan is being rolled out at astonishing speed.
Does it make sense to outsource your translation, and therefore your search engine optimization efforts, to a bunch of well-meaning volunteers? Crowd sourcing may not be all it seems, especially when it comes to international SEO.