Weighing which of four paths Google should take when it comes to China: promote within China but remain in Hong Kong; do something completely different; re-enter China; or do nothing.
Articles by Andy Atkins-Kruger
Tips for businesses with limited resources on overcoming marketing challenges when taking expanding to new territories.
With no real global search competitors, Google continues its expansion into new verticals. To survive, vertical search engines developers must do something different, do something useful, do it offline as well as online, and do it first!
These statistics are a wake-up call for anyone who doesn't realize the sheer scale of the growth in the global internet.
Looking to expand your business overseas? Make your life easier and save money with these top tips.
The global Google killer will come from the organization which best connects human knowledge together via mobile phones.
Here's what Google should do to make Webmaster Central geo-targeting more useful for non-U.S.-based marketers.
As Google Places rolls out across the world and puts the focus on local, here are some challenges you may face in your international search efforts.
Content delivery and development, keyword research, and localization -- here's a sampler of SES Chicago, where you'll learn best practices for overcoming these obstacles when rolling out an international website.
If you're looking to take your search engine optimization to a global level, you'll need the right skill set. Some tips on how to gain international search experience, where to seek training, and dealing with other languages.
These significant elements will help you evaluate your international search marketing planning and research.
A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more.
While Alibaba is described as an "Asian eBay" and credited with causing eBay to shut down its Chinese operation in 2006, it's much more than that. And its global domination plan is being rolled out at astonishing speed.
Search marketing can help build overseas trade for new exports. Here's how.
Every language is different and presents its own challenges. You must be linguistically thorough with your keywords to be successful.
All countries soon will be able to apply for Internet extensions reflecting their name and using their own characters. It will be interesting to see what impact this has on search engines, domains, and trademark specialists.
International search outgains U.S. and U.K. during the three-month period ended Sept. 30, 2009.
After defining your international search objectives, ask potential vendors these important questions.
Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the character in HTML and Google will do the work for you. So what's the story?
Search activity at Yandex grew by 94 percent this year, topping Google's 58 percent and Microsoft's 41 percent growth. Is it economics? Or is it something to do with search technology?