SEO News

Jason Tabeling

Jason Tabeling



Articles by Jason Tabeling

  1. PPC Ad Strategies: How to Prepare for the 2011 Holidays

    Black Friday, Cyber Monday, Green Monday, and Free Shipping Day are just around the corner. With millions in revenue at stake in just a few days, preparing your campaign strategy is critical. Here are three things to focus on this holiday season.

  2. Balancing Your Paid & Organic Keywords

    Search plays a critical role in demand generation for any business, so why not have as many listings as possible in the search results pages? Digital asset optimization, social, and some classic SEM will help position your brand correctly.

  3. 5 Tips for Selecting PPC Keywords

    Plant the right paid search keywords at the right time and you’ll raise a crop of wonderful results. However, if you choose incorrectly or don’t watch your list carefully, you’ll fail and your garden will be full of weeds that need to be pulled.

  4. Measuring Free Clicks in AdWords

    Advertisers: Take advantage of free click ads to extend your share of voice on the page, improve the consumer experience, and determine the value to your overall search program.

  5. Search Campaigns Boost Phone Calls to Businesses

    As more users surf the web via their phones, making a phone call becomes a more likely solution to their conversion demands. This creates a larger importance for unique campaign phone number call tracking and click-to-call placements.