Jason Tabeling

Jason Tabeling



Articles by Jason Tabeling

3 Ways to Begin Aligning Your PPC & SEO Strategies


Aligning your search strategies between paid and organic may not be easy. In the end, your consumer - and therefore your business - will benefit from this powerful combo. Here are three ways to better coordinate your paid and organic programs.

Paid Search Decathlon of Quality


Like Olympic athletes, paid search marketers practice their craft daily, all with the goal of inspiring customers in 3 seconds to choose our ad and win their business. If you want to bring home the PPC gold, you need to master these 10 events.

Paid Search Testing, March Madness Bracket Style


Testing is a critical piece to success in all aspects of digital marketing. Understanding the measurement plan and goals of the test prior to testing anything is they key. If you haven’t structured your test, then you’re testing for testing sake.

3 Underused Paid Search Metrics


Paid search is all about numbers. For those who are really looking to take their PPC optimization to the next level, these metrics that are either new, or not used frequently enough, are the right places to start extracting additional insight.

3 Keys to Optimizing Your PPC Campaign Structure


Campaign structure optimization is critical, but remains woefully undervalued. Let’s look at the three main areas you should focus on when creating the structure of your account: relevancy, better budget control, and advanced targeting.

Siri, What Can You Teach Search Marketers?


Who, what, where, when, why and how queries offer valuable insight and better understand your consumer’s needs. Harvest the user intent by frequently combing through your search query reports and use this to drive content, bidding, and strategy.

Balancing Your Paid & Organic Keywords


Search plays a critical role in demand generation for any business, so why not have as many listings as possible in the search results pages? Digital asset optimization, social, and some classic SEM will help position your brand correctly.

5 Tips for Selecting PPC Keywords

Google Insights Rising Searches Toyota

Plant the right paid search keywords at the right time and you’ll raise a crop of wonderful results. However, if you choose incorrectly or don’t watch your list carefully, you’ll fail and your garden will be full of weeds that need to be pulled.

Measuring Free Clicks in AdWords

Advertisers: Take advantage of free click ads to extend your share of voice on the page, improve the consumer experience, and determine the value to your overall search program.