Jason Tabeling

Jason Tabeling

Partner

Rosetta

Articles by Jason Tabeling

3 Reasons You Shouldn't Turn Off Paid Search

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There may be quality reasons why you don’t need PPC for everything your business does. It isn’t the silver bullet for all business problems, but there is value in many cases. Here are three reasons to consider before killing a paid search campaign.

3 Key Themes From Q4 Paid Search

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Q4 2012 reports from Kenshoo, Marin, and Covario show strong volume, traffic, and conversions; mobile and tablet traffic levels hitting all-time highs, and that Thanksgiving day has officially become a retail force to be reckoned with.

3 Tips for PPC Holiday Preparation in 2012

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The busy retail holiday season is approaching fast for those of us in the paid search world. Each year paid search is one of the most important ingredients for a brand's success. As you plan for this year, here are three ways to get yourself ready.

3 Ways to Begin Aligning Your PPC & SEO Strategies

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Aligning your search strategies between paid and organic may not be easy. In the end, your consumer - and therefore your business - will benefit from this powerful combo. Here are three ways to better coordinate your paid and organic programs.

Paid Search Decathlon of Quality

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Like Olympic athletes, paid search marketers practice their craft daily, all with the goal of inspiring customers in 3 seconds to choose our ad and win their business. If you want to bring home the PPC gold, you need to master these 10 events.

Paid Search Testing, March Madness Bracket Style

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Testing is a critical piece to success in all aspects of digital marketing. Understanding the measurement plan and goals of the test prior to testing anything is they key. If you haven’t structured your test, then you’re testing for testing sake.

3 Underused Paid Search Metrics

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Paid search is all about numbers. For those who are really looking to take their PPC optimization to the next level, these metrics that are either new, or not used frequently enough, are the right places to start extracting additional insight.

3 Keys to Optimizing Your PPC Campaign Structure

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Campaign structure optimization is critical, but remains woefully undervalued. Let’s look at the three main areas you should focus on when creating the structure of your account: relevancy, better budget control, and advanced targeting.

Siri, What Can You Teach Search Marketers?

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Who, what, where, when, why and how queries offer valuable insight and better understand your consumer’s needs. Harvest the user intent by frequently combing through your search query reports and use this to drive content, bidding, and strategy.