Jason Tabeling

Jason Tabeling

Partner

Rosetta

Articles by Jason Tabeling

3 Google Shopping Campaign Challenges & Solutions

google-shopping-cart

PLAs have been tremendously successful at increasing paid media exposure and driving incremental revenue. However, advertisers are still dealing with a number of challenges. Google Shopping campaigns effectively address these issues head on.

3 Mobile Considerations in Retail Paid Search

connected-device-performance

You need to be more considerate of the way that consumers are using mobile devices to understand the value of the channel. Desktops and tablets are merging. And you must continue to optimize at the device level as much as possible.

Click Fraud is a Small Problem in Search These Days

invalid-clicks-data

Click fraud still occurs in paid search, and at some level always will. However, the engines do a solid job at monitoring the problem. The issue for search marketers is to ensure the metrics don't go out of whack from a normal level of variance.

3 Reasons You Shouldn't Turn Off Paid Search

A start stop switch

There may be quality reasons why you don’t need PPC for everything your business does. It isn’t the silver bullet for all business problems, but there is value in many cases. Here are three reasons to consider before killing a paid search campaign.

3 Key Themes From Q4 Paid Search

covario-paid-search-spend-cpc-growth-mobile

Q4 2012 reports from Kenshoo, Marin, and Covario show strong volume, traffic, and conversions; mobile and tablet traffic levels hitting all-time highs, and that Thanksgiving day has officially become a retail force to be reckoned with.

3 Tips for PPC Holiday Preparation in 2012

purchase-path-google-ipsos

The busy retail holiday season is approaching fast for those of us in the paid search world. Each year paid search is one of the most important ingredients for a brand's success. As you plan for this year, here are three ways to get yourself ready.

3 Ways to Begin Aligning Your PPC & SEO Strategies

ppc-seo-brand-overlap-ratio

Aligning your search strategies between paid and organic may not be easy. In the end, your consumer - and therefore your business - will benefit from this powerful combo. Here are three ways to better coordinate your paid and organic programs.