Jason Tabeling

Jason Tabeling

Partner

Rosetta

Articles by Jason Tabeling

Paid Media Is the Future

paid-media

Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists.

Google AdWords RLSA: 3 Ways to Take Full Advantage

Google AdWords Remarketing List New Audience

RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success.

3 Google Shopping Campaign Challenges & Solutions

google-shopping-cart

PLAs have been tremendously successful at increasing paid media exposure and driving incremental revenue. However, advertisers are still dealing with a number of challenges. Google Shopping campaigns effectively address these issues head on.