Jason Tabeling

Jason Tabeling



Articles by Jason Tabeling

Paid Media Is the Future


Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists.

Google AdWords RLSA: 3 Ways to Take Full Advantage

Google AdWords Remarketing List New Audience

RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success.

3 Google Shopping Campaign Challenges & Solutions


PLAs have been tremendously successful at increasing paid media exposure and driving incremental revenue. However, advertisers are still dealing with a number of challenges. Google Shopping campaigns effectively address these issues head on.