Has Yahoo Search Marketing Become A 'Dog'?
Lower PPC traffic and ongoing issues with the YSM interface continue to frustrate PPC advertisers.
SEO News
Online Marketing Manager
Lower PPC traffic and ongoing issues with the YSM interface continue to frustrate PPC advertisers.
Find out the best ways to use Google's Conversion Optimizer to boost your paid search performance.
Don't be left behind. Here are five good reasons why you should get certified.
Small changes over time make the difference, not a bunch of big changes all at once. If you're looking for long-term, sustained paid search success, here's what you need to do.
Three of the most common search advertising pitfalls can be avoided. Here's how.
Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices.
Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels.
Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will create efficiencies across channels and make your marketing dollars work smarter.
Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns.
Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler name. Bing may not be for everyone, but as a PPC marketer, I like what I see.
As the cottage industry of search engine marketing continues to mature into a legitimate form of brand and conversion marketing, traditional ad agencies are actively stepping in to take advantage of the growth in search industry dollars.
