SEO News

Melissa Mackey

Melissa Mackey

Online Marketing Manager

Search Supervisor

Articles by Melissa Mackey

  1. What’s In a Good PPC Report?

    Whether you’re an in-house or agency PPC professional, chances are you’ll need to provide regular campaign performance reports. The numbers in a good PPC report need to provide context, align with campaign goals, and lead to recommendations.

  2. The PPC Test You Shouldn’t Run

    PPC managers can be tempted to immediately try all the latest and greatest new features. It’s like a dessert table of delicious PPC choices – you can’t decide, so you grab one of each. Here’s why testing too many things at once can backfire.

  3. Why PPC is an Effective Form of Advertising

    An Advertising Age columnist recently called SEM "the worst form of advertising." His article is all kinds of wrong and filled with misconceptions. Yes, Virginia, PPC is advertising, and an effective form of It, too.

  4. How to Avoid PPC Campaign Strikeouts

    Just as even the best homerun hitters in baseball strikeout on occasion, you too could be three pitches away from being the victim of a PPC campaign strikeout. Good decision-making is the key to avoding and preventing some common PPC pitfalls....