SEO News

Melissa Mackey

Melissa Mackey

Online Marketing Manager

Search Supervisor

Articles by Melissa Mackey

  1. Why PPC is an Effective Form of Advertising

    An Advertising Age columnist recently called SEM "the worst form of advertising." His article is all kinds of wrong and filled with misconceptions. Yes, Virginia, PPC is advertising, and an effective form of It, too.

  2. How to Avoid PPC Campaign Strikeouts

    Just as even the best homerun hitters in baseball strikeout on occasion, you too could be three pitches away from being the victim of a PPC campaign strikeout. Good decision-making is the key to avoding and preventing some common PPC pitfalls....

  3. Put your PPC on a Diet

    Small changes over time make the difference, not a bunch of big changes all at once. If you're looking for long-term, sustained paid search success, here's what you need to do.