Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.
Line up the unusual suspects.
When Terrence Kelleman made a video about his Magic Magnetic bracelet, he had no idea that YouTube would feature the video for 10 days. He had no idea that it would garner over 2.7 million views.
It's not...
Quality copy is supposed to attract links, so why don't you have any?
At last Tuesday's keynote panel at SES New York (I know you're sick of hearing about it, but bear with me), Jonathan Blum, Principal at Blumsday LLC, lamented the fact that...
LinkedIn launched Real-Time Profile Matches, helping you find jobs related to your experience.
Motorola replaced Google with Bing in China.
Google released a mobile app for BlackBerry Storm.
Google Earth and Maps got an imagery update....
And most of it's going to Google.
We take monthly look at search engine rankings here on Search Engine Watch, but that only accounts for the number of queries each search engine is experiencing. What really matters is how much is being spent on...
9:07am Mike Grehan and Yusuf Mehdi take the stage. Sitting in director's chairs, they're going to have a chat-style presentation. Oh yeah, Mehdi is SVP of Online Audience Business at Bing.
9:16am A bunch of chat about typical search history...
The social revolution at Google continues.
You can now create lists of your Google Bookmarks. Just go to google.com/bookmarks and when you've received the update, you'll get a notification prompt:
Click the boxes next to the bookmarks...
AdMob now offers mobile ads for non-mobile sites.
It's called the Adaptive Mobile Ad Unit. The ad automatically scales, even when users scale to view desktop versions of websites on their mobile browsers.
The ad appears - and stays - at the...
Draw on a map and get results within that area.
Yahoo has a new iPhone app that rocks. It's a map and you can draw on an area of the map and get local biz results for just the area you've circled (or whatever crazy shape you make up)....
10:13am Check out http://tr.im/mmsc4 for more information on all of this!
10:12am Two ideas for what the future might look like. 1. Media mix modeling. Run experiments. Target geo-locations representative of your overall market. Test various...
5:33pm Q: Is anyone working with clients internally?
Ogden: SAP is a great example. Their employees can walk around and see a lot of their data. Closed system.
5:29pm Q&A time.
Q: Standard format?
A: No one site to find the formats....
11:46am Q: How does mood fit into personalized search? Is it an emerging trend or a fad?
Tabke: Vertical search engines making a comeback. The technology is out there. Don't overlook it.
Weitz: This is what we call faceted search. Take...
David Meerman Scott, author of World Wide Rave, is here to talk about "The New Rules of Marketing & PR"
And we're done. Time for panels, expo room, etc. Follow me on Twitter (@nlj) and stay tuned for more live blogging from SES New York...
If your NCAA March Madness brackets are as messed up as mine, you'll need a distraction this weekend.
So, catch up with these search stories from the week that just didn't make it into their own post.
Google Analytics is now integrated into...
Mixed messages from the search giant.
At the beginning of March, reports flowed in that Google China was hiring again. In fact, those reports were corroborated with actual job listings for Google China.
This came in the wake of January...
Google News is worse than average for sticky traffic.
Hitwise has run the numbers on traffic that returns to media sites according to referral site. Facebook is far and away the top returning traffic referrer. Google News doesn't come...
What to know before you go.
Why You Should Go (No, it's not too late)
Marty Weintraub offers up 8 Reasons Why We Never Miss SES New York over at the aimClear blog.
Lee Odden two-ups Marty with his 10 Reasons SES New York is a Must-Attend...
The move expands Yahoo!'s partnership with Telefonica's global presence.
Since 2007, Yahoo! has provided mobile search Telefonica's portals in Latin America, the UK and Ireland. Now, they will provide mobile search for the telco in Spain....
Explore space from your laptop.
Even the most amateur of astronomers would tell you that the best way to view the night sky is outdoors. But if you live in a city with too much light pollution or it's a cloudy night, you don't have to put your...
The real estate search engine expands mobile app access.
Zillow launched its iPhone app nearly a year ago and it's been wildly successful. Now, they're giving Android users the same easy access to real estate info.
"It's clear that people...
A couple of updates for the display advertising space.
On the advertising end, AdWords Display Ad Builder now offers InVideo creation. An InVideo ad is a Flash overlay that plays at the bottom of a video a user is watching. These ads are used...