SEO News

Liana "Li" Evans

Liana

CEO

Da Li Social

Liana "Li" Evans is Senior Solutions Consultant at Lima Consulting Group, and CTMO & co-founder of Get City Dealz, a New Orleans deals site.

Author of the award-winning social media marketing book, "Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media", Liana has also been featured in the books "Online Marketing Heroes" and "Video Marketing An Hour a Day."

As an established online marketing industry veteran with more than 15 years of experience, Li was the search engine optimization (SEO) and social media marketing architect for such companies as QVC and Comcast (Fancast) and has consulted with several other different sized companies such as AOL MovieFone.

Articles by Liana "Li" Evans

  1. Customer Service in Social Media

    By participating the right way in social media, you can set yourself up for some great rewards. Being in the right place, at the right time, and having a plan for dealing with negative issues can be a great way to use social media channels for...

  2. Marketing Tactics vs. Social Media Strategy

    Fully research why you're using a particular social media strategy tactic. Did your agency tell you that you "need" it? Or is your audience there and interacting already, or is there potential for branding and exposure?

  3. What Is Your 'R' for ROI in Social Media?

    Each company needs to define its own "return" in their ROI when they implement social media strategies. You can have several reasons you want to implement a social media strategy, those can all be measured as a return.

  4. The Link Between Search and Social

    Search isn't limited to just a search engine anymore. In search and on social sites, the goal is the same: being found. People are increasingly turning to social sites for searches, and trusting the information they find there.

  5. Can Social Media Be Measured?

    There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing.

  6. In Social Media, Come Bearing Gifts

    When you come storming into a community with only your marketing message, you're no better than a party crasher. It's imperative that you understand the community you're dealing with, and come prepared to add value to the community.

  7. Understanding Social Media Communities

    Social communities, whether they're online or offline, have interesting dynamics. To make any kind of headway, you must understand and respect how each individual community functions before charging in to join the party.

  8. Bring Legal in Early on Your Social Media Strategy

    With social media, it's better to make your legal team a part of the process from the beginning. Knowing the legal rules of the road when you're entering into and engaging in conversations on social media sites can save a lot of time, sweat,...

  9. Customer Service in Social Media

    By participating the right way in social media, you can set yourself up for some great rewards. Being in the right place, at the right time, and having a plan for dealing with negative issues can be a great way to use social media channels for...

  10. Get Your Head Out of the Sand

    A good chunk of your customers or potential customers are involved in social media in some way. Do you know what they're saying about you? Are you missing out on opportunities to connect with them?

  11. What Are Your Social Media Goals?

    Most companies are reluctant to enter the social media space because the ROI is a tough nut to crack. Your social media goals will be strikingly different than an SEO or PPC strategy.

  12. Leave Your Ego at the Door

    In the world of social media, it's about what the community and its members think, not about what your company thinks. Trying to get some traditional marketers and public relations practitioners to understand that is no easy task.

  13. Include Your Employees in Your Social Media Strategy

    Before launching any kind of social media strategy, companies need to first understand that it can be affected by anyone who receives a paycheck from them. It's important to make sure you not only plan contingencies for your corporate social media...