SEO News

Tim Ash

Tim Ash

Articles by Tim Ash

  1. Coherency in Landing Page Testing

    Coherency is an overall sense of your design hanging together. It's a congruity and harmonious consistency in the relation of all parts to the whole. And it's largely ignored by landing page testers, leading visitors to respond to incoherent pages...

  2. Taguchi Sucks for Landing Page Testing

    I recently spoke on the multivariate testing panel at eMetrics in San Francisco. You would think that I dropped a hand grenade into the room when I opined that the Taguchi Method was a bad fit for landing page testing. This is a well understood...

  3. Emotional Motivators in Landing Page Optimization

    Visitors will arrive at your Web site with their own needs, perspectives, and emotions. Since you don't know much about them individually, here's how you can influence them with the design of your site.

  4. A Seat at the Table for Web Analytics

    I just got back from speaking on a multivariate testing panel at eMetrics in San Francisco. A conversation I had with Marshall Sponder triggered this post. Marshall was bemoaning the fact that web analysts can't even get "a seat at the table"...

  5. What Are You Converting?

    Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many things, depending on the site.

  6. Globalization of Content Theft - A Personal Story - Part II

    A few hours ago, before I went to bed, I blogged about someone who stole my SEW column content for their own online marketing blog within hours of its publication. I also commented on their blog and asked them to remove the offending content....

  7. Globalization of Content Theft - A Personal Story

    [This entry has been edited since its original posting. Please read the follow-up post after reading this one.] I worked for many years to build up my expertise and reputation in online marketing. I considered my recent addition as a "By The...

  8. Google Website Optimizer Tool is Out of Beta!

    Bye-bye beta! Google announced today that its Google Website Optimizer (GWO) landing page testing tool is finally out of beta. GWO is a free tool for running A-B split and multivariate landing page tests. As a charter GWO Authorized...

  9. Landing Page Neglect: Are You Losing Money?

    In almost every other area of marketing, performance is scrutinized under a microscope as we drill down on mind-numbingly detailed reports. So why are landing pages getting so little attention?

  10. HackerSafe & The Power of Trust

    I am often asked by people what sorts of items I would recommend testing on a landing page. There are no universal truths and your mileage may vary. However, there are common themes that work well across a range of industries. One of these is the...

  11. Conversion Rates & The Value Of Outsourcing SEM/SEO

    I recently got my hands on Marketing Sherpa's newly released Landing Page Handbook. This detailed guide is packed full of industry information and practical case studies. One of the things that jumped out at me was a table of conversion rate...

  12. SES NYC Day 2 Keynote - Nick Carr "The Big Switch"

    SES New York is in full swing. The energy level of the show is very good - with a buzz reminiscent of a few years ago. I really like the way the new format is shaping up. The sponsored session about Google Analytics and Website Optimizer were...

  13. Microsoft & Yahoo - Shotgun Wedding

    I have been following the unfolding developments regarding Microsoft/Yahoo since they were announced with only mild interest. This is not because the potential alliance would not have an effect on the industry - clearly it would shake things up...

  14. Your Baby's Ugly - Why You Need Landing Page Optimization Now

    All new parents think their drooling, wailing, wrinkled little midget is beautiful - and that's as it should be. The same seems to be true of landing pages. If an online marketing campaign is making money, it's taken as proof the landing pages...