SEO News

Tim Ash

Tim Ash

Articles by Tim Ash

  1. The Decision-Making Funnel, Stage 1: Awareness

    Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience.

  2. Writing Sales Copy For Conversions, Part 2

    Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish. You're missing an enormous opportunity by not creating a hype-free zone...

  3. Writing Sales Copy for Conversions

    One of the most common components you can test is sales copy. Changing your approach to writing can often lead to a double-digit increase in conversion rates.

  4. Landing Pages and the Decision-Making Process

    Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design. But at its core, we're still trying to influence the behavior of people, and human nature...

  5. Landing Page Optimization: Guessing vs. Testing

    Even the most experienced experts will be wrong much of the time because no one person can envision the diverse needs of all visitors who find your page. Even if the expert knew everything about every visitor, they would find that their needs...

  6. Landing Page Optimization -- Insource or Outsource? Part 2

    Deciding whether to outsource your landing page optimization and testing program is not an easy decision. There are advantages to each. Here are three more important considerations before you choose to outsource your testing program or "insource"...

  7. Landing Page Optimization -- Insource or Outsource?

    Landing page optimization and testing can lead to huge performance improvements across your online marketing programs. But how do you capture these gains? Should you outsource your testing program or "insource" it by doing everything in-house?

  8. What Are You Converting?

    Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many things, depending on the site.

  9. How Long Should My Landing Page Test Run?

    What's the right length for a landing page optimization test? That's a bit like asking 'how long is a piece of string?' But there are some guidelines to follow to help you know when enough is enough.