Tim Ash

Tim Ash

Articles by Tim Ash

Coherency in Landing Page Testing

Coherency is an overall sense of your design hanging together. It's a congruity and harmonious consistency in the relation of all parts to the whole. And it's largely ignored by landing page testers, leading visitors to respond to incoherent pages with a variety of gut reactions, and none of them are flattering.

What Are You Converting?

Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many things, depending on the site.