SEO News

Tim Ash

Tim Ash

Tim Ash is CEO of, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and software tools to improve conversion rates. SiteTuners' visual attention prediction tool can be used on a landing page screenshot or mock-up to quickly identify major conversion issues. He has worked with Google, Facebook, American Express, CBS, Sony Music, Universal Studios, Verizon Wireless, Texas Instruments, and Coach.

Tim is a highly-regarded presenter at Search Engine Strategies, eMetrics, PPC Summit, Affiliate Summit, PubCon, Affiliate Conference, and LeadsCon. He is the chairperson of, the first conference focused on improving online conversions. A columnist for several publications including ClickZ, he's host of the weekly Landing Page Optimization show and podcast on His columns can be found in the Search Engine Watch archive.

He received his B.S. and M.S. during his Ph.D. studies at UC San Diego. Tim is the author of the bestselling book, "Landing Page Optimization."

Read more of Tim Ash's columns at ClickZ.

Articles by Tim Ash

  1. Kiss Your Phone Leads Goodbye

    Landing page optimization (#lpo) can be a powerful way to increase conversion rates and to get more people to complete online forms. What you do after the form-fill can be even more important. If your next step is to follow up over the...

  2. Emotional Motivators in Landing Page Optimization

    Visitors will arrive at your Web site with their own needs, perspectives, and emotions. Because you don't know much about them individually, here's how you can influence them with the design of your site.

  3. Roles vs. Personas vs. Cognitive Styles

    People who visit your site all have unique personalities and temperaments. Understand these differences all play key roles when planning for landing page optimization.

  4. The Cost of Landing Page Optimization

    You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions.

  5. Wake Up! - The FTC is screwing with bloggers

    If you are a blogger in the US your life is about to change big-time. You have just entered the Twilight Zone… New FTC guidelines (read full version) described in the official press release state: 1 - "the post of a blogger who...

  6. Eye Tracking Without The Eyes - Beta

    Eye tracking studies can be a very valuable tool that can help identify significant problems with your website or landing page. Unfortunately eye tracking requires expensive and specialized hardware and software to be used, and live test subjects...

  7. The Myth of Perfect Conversion

    Don't make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn't exist. It's a delusion.

  8. Granularity in Landing Page Optimization

    Between changing a button color or font size and completely redesigning a landing page, there's a continuum of possible changes to test. Changing the granularity of your tests allows you to include your important ideas while keeping test sizes...

  9. Your Baby Is Ugly

    After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before fixing anything, you have to let go of your ego and acknowledge that your baby is ugly.

  10. Meaning-Making in Landing Page Optimization

    We all want to create "meaning" and see the larger patterns in our tests that can apply to other circumstances. But the world is very complex, and trying to generalize universal truths from a single landing page test result is often a horrible idea.

  11. What Is the Desired Conversion Action?

    Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals.

  12. The Decision-Making Funnel, Stage 4: Action, Part 2

    Each product or service category only has room for a tiny number of established leaders, and they capture disproportionate value in their respective market categories. Although other products or services may be objectively just as good, they...