Articles by Tim Ash
Visitors will arrive at your Web site with their own needs, perspectives, and emotions. Because you don't know much about them individually, here's how you can influence them with the design of your site.
People who visit your site all have unique personalities and temperaments. Understand these differences all play key roles when planning for landing page optimization.
Tips for getting buy-in from high-level executives and other team members.
You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions.
Address these questions to ensure that visitors can access information on your landing page.
Don't make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn't exist. It's a delusion.
Between changing a button color or font size and completely redesigning a landing page, there's a continuum of possible changes to test. Changing the granularity of your tests allows you to include your important ideas while keeping test sizes reasonable.
In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions.
Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates.
The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization.
After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before fixing anything, you have to let go of your ego and acknowledge that your baby is ugly.
We all want to create "meaning" and see the larger patterns in our tests that can apply to other circumstances. But the world is very complex, and trying to generalize universal truths from a single landing page test result is often a horrible idea.
In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become.
Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals.
Each product or service category only has room for a tiny number of established leaders, and they capture disproportionate value in their respective market categories. Although other products or services may be objectively just as good, they require additional attention to evaluate, and require additional steps to lead visitors to action.