SEO News

Gregg Stewart

Gregg Stewart

President

15miles Local Marketing

Articles by Gregg Stewart

  1. 6 Tips for Aligning Your National, Local SEM Efforts

    The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search into their national search programs. The benefit: lower cost leads with higher conversation...

  2. Creative Messaging in a Direct Response World

    Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and online media? Branding and direct response messaging can co-exist online, and local business profile pages are a good...

  3. Winning the Local Search Battle

    Consumers are shifting from "what to buy" category searches to "where to buy" phrases. With that specificity comes a higher propensity to purchase. Which publishers are winning the local search charge?

  4. Avoid the Pitfalls of Mobile Marketing

    The advertising potential of mobile now resembles that of the early days of the Internet in both variety of search options available and the fragmented nature of the keyword search volume. As with any emerging marketing medium, advertisers should...

  5. Social Media Meets Local Search

    Despite the growing traffic to social networks, local search tools for users of those sites are surprisingly few and far between. That doesn't mean you shouldn't stay active in those communities.

  6. Getting Started in Local Search

    Gregg Stewart introduces a new column, Local Search, with information on how to get started in finding cost-effective leads and developing a media plan.