Gregg Stewart

Gregg Stewart

President

15miles Local Marketing

Articles by Gregg Stewart

6 Tips for Aligning Your National, Local SEM Efforts

The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search into their national search programs. The benefit: lower cost leads with higher conversation rates.

Creative Messaging in a Direct Response World

Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and online media? Branding and direct response messaging can co-exist online, and local business profile pages are a good place to meld writing techniques for both.

Winning the Local Search Battle

Consumers are shifting from "what to buy" category searches to "where to buy" phrases. With that specificity comes a higher propensity to purchase. Which publishers are winning the local search charge?

Avoid the Pitfalls of Mobile Marketing

The advertising potential of mobile now resembles that of the early days of the Internet in both variety of search options available and the fragmented nature of the keyword search volume. As with any emerging marketing medium, advertisers should try to learn from some of the key lessons of those who were willing to blaze the online trail before us, in hopes of not making the same mistakes.

Leveraging Traditional Media Placements in an Online World

Online media and Internet-based search continue to grow at the expense of their offline counterparts, newspapers and magazines. Because media placement options are continuously growing, smart local marketers need to leverage this major transformation of how people consume media in some creative ways.

Social Media Meets Local Search

Despite the growing traffic to social networks, local search tools for users of those sites are surprisingly few and far between. That doesn't mean you shouldn't stay active in those communities.