Gregg Stewart

Gregg Stewart

President

15miles Local Marketing

Articles by Gregg Stewart

Search Engine Wars, the Local Front

Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources.

Ranking in Local Listings

Why are local listings important? It's all about consumer usage. With so many consumers seeking local listing information, it's vital that advertisers with local entities proactively manage and improve their listings' accuracy to help gain favorable positions.

Lies, Damned Lies, and Statistics

Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story.

User Ratings and Reviews: Join the Conversation

Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online.

Making the Most of Your Local Search Marketing Dollars

Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they assume there's one or only a few sources for all local sales leads. The question isn't "either/or," it's about how much of each.

Getting to Know Local SEO

Local SEO is a must for businesses that sell products locally to a specified geographical area. The channels consumers are using to search are changing. Is your marketing strategy adapting?