Debby Richman

Debby Richman is senior VP at Collarity, a community-based search technology company. She is also the social and behavioral marketing correspondent for the SEW Blog. Debby has over 20 years' experience in online services, spanning entrepreneurial and blue-chip organizations. Most recently, she led consumer products at LookSmart and launched their vertical search business. Debby also grew early-stage businesses as VP/GM, About Web Services (About.com) and as VP, Overstock.com.

Articles by Debby Richman

Blog Marketing Takes Commitment
by Debby Richman • December 12, 2007

At Search Engine Strategies Chicago last week, top bloggers informed marketers that they'll need to leave their comfort zones to succeed in the social ecosystem.
Reservation Road: Getting Search-Worthy in Three Days or Less
by Debby Richman • October 30, 2007

We tried to use search marketing to promote a movie with a limited time frame and zero dollars. Share the lessons learned.
Savvy Little Searchers: Kids' Search Engines
by Debby Richman • June 28, 2007

Are kid-friendly search engines worth using, or are they better served by the major engines?