SEO News

Debby Richman

Debby Richman
Debby Richman is senior VP at Collarity, a community-based search technology company. She is also the social and behavioral marketing correspondent for the SEW Blog. Debby has over 20 years' experience in online services, spanning entrepreneurial and blue-chip organizations. Most recently, she led consumer products at LookSmart and launched their vertical search business. Debby also grew early-stage businesses as VP/GM, About Web Services (About.com) and as VP, Overstock.com.

Articles by Debby Richman

  1. Craigslist Ruling: Does This Extend To Our Paid Ads?

    A recent ruling in Craigslist's favor may let our paid ad suppliers rest a bit easier, as they are all advertising conduits. Google already states that it's not liable for ads it serves, and this ruling provides ancillary support. On Friday, a...

  2. Blog Marketing Takes Commitment

    At Search Engine Strategies Chicago last week, top bloggers informed marketers that they'll need to leave their comfort zones to succeed in the social ecosystem.

  3. Content is Dead, Community is King?

    These days, every web publisher wrestles with finding the right balance between producing their own content versus relying on contributions from visitors. It's almost magical when visitors return to your site just because they can find...

  4. Your Visitors Appreciate Targeted Ads, Really

    Despite all the privacy concerns of late, online shoppers appreciate the benefits of personalized and targeted promotions. According to an Avenue A | Razorfish study, some 72% of online shoppers find personalized recommendations helpful. In the...

  5. Are IT Buyers and Marketers Search-Aligned?

    According to a recent survey of 3,000 IT buyers and marketers, some 83 percent of buyers actively use Google to find tech information. About 65 percent of marketers participate in paid search programs to find these buyers. Maybe the other...

  6. Searching Through Widget Content

    Widgets are a very convenient way to share your favorite photos these days. Just upload your media and integrate them on your social pages, blogs or sites. Nearly 21% of the worldwide Internet audience has used them (per ComScore). Of course, the...

  7. Where Content's Not Free

    In a world where content's not free, there are many professional publishers who meet niche needs. These publishers create private network effects and make enough money to continue serving their online markets for years. While falling below the...