James Bond would never have been the greatest secret agent on the silver screen if it weren't for his super-awesome gadgets. Fortunately for search marketers, there are some great secret agent link gadgets that can make you a top notch linker.
Articles by Sage Lewis
Want links? "Link Building for Dummies" would explain why acting like a dumb ass may be the smartest way to build links.
There are a few ways of controlling what pages of your site share their link love. PageRank "sculpting" and siloing are two methods that use the "nofollow" attribute to control which links are counted in search engine ranking algorithms.
Forums as a category have some of the highest PageRank online. Here are the road rules for link building in online forums.
Great content is only half the battle. Don't forget the other half: getting the word out about your great content.
Sometimes, it's important to get back to link-building basics. Here's a seven-step plan to get beyond linkbait and start getting ranked in the SERPs.
Google commands SEOs: "Don't buy paid links." Here's why and when paid links work.
If today's newspapers want to succeed in a meaningful way in the future, they have to stop making incremental moves while expecting gigantic results. They simply must become the center of innovation, courage and change.
SEOs are rad, but should "inaction" be the zen path to high rankings? Wouldn't be prudent.
The three don'ts of link building in social networks will save you from exile. How to use link building to make your business recession-proof.
Search engine gurus: Scorekeepers are grading your year-end predictions. How did you do in 2007?
Search engines are platforms for marketers. It takes a leader to turn a platform into a 21st century soapbox.
You don't have to be a saint to build links. But it sure helps. Just ask Santa Claus.
Is green always the color of money? Link building for sustainability and social good.
Good content gets you good links. To stand out and create some interesting buzz, you must get above the noise by doing something remarkable. Embrace these principles to make your content possibilities limitless and exciting.
When link building is a life-or-death choice, don't take unnecessary risks. You need sage advice.
Link building: the killer skill needed to escape from Page 4 to Page 1 in organic rankings. It's a puzzle we're all trying to solve. Here's how to start putting the pieces together...
Sometimes you think you know an SEO. Sometimes you don't. Check out this breakout column. Another SEO Rock Star Is Born.
If you were Google, would paid links be tagged as resident evil?
The topic of paid links created a great deal of discussion at SES San Jose 2007, and here's why.