Sage Lewis

Sage Lewis

Articles by Sage Lewis

My Thoughts on Promo Outcomes

Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information.

Link Building Strategies in Troubled Economic Times

Without social media and the search engines, we would likely have a different President-Elect. A significant drive of Obama's campaign was his social media blitz, while the Republicans never really figured out the new 2008 media landscape.

I Love Crazy Link Ideas

If you want small, incremental growth, do what everyone else is doing. Explosive growth comes from thinking about your business in completely new ways. Sage comes up with ten "really crazy ideas" to get more publicity, and encourages reader to do the same.

Obama's Link Strategy Fuels Election Victory

Internet link love proves more powerful than old-school politics in the 2008 election, thanks in part to a visionary social networking election strategy. What can we learn about online marketing from studying presidential politics?

My Wife, the Editor

Editor of any kind of publication -- machining, food, scientific equipment -- is an underground ruling class that very few average people know about. When approaching an editor of a newspaper, trade publication, or a major publication, if you want the quote, if you want the link, treat these people with the respect they've come to know and love.

A Tale of Two Links

Be ready. A great link can come to you at a moment's notice. If you don't pounce on it, it very likely will slip through your fingers.

Internal Links And My High School Evolution

Understanding internal linking is made easier by comparing it to high school. Just as cool kids in school can make others cool by associating with them, internal linking can spread the "coolness factor" of your site, aka PageRank, among various pages.

Three Tips for Creating a Successful Blog

Instead of focusing on where to find links, SEOs and site owners should think about setting up a site so people will want to link to it. People usually put the cart (the links), before the horse (the content). But the horse is the content that drives the cart -- the links.

The Link Bait Recipe

A good link building philosophy is to always start with great, compelling content, and let the links follow naturally. But it's difficult to garner links by being positive, helpful, and excellent. Links will come much easier if you're negative, conniving, and base.