Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information.
Articles by Sage Lewis
Did Search Engine Watch readers vote for their favorite promotion ideas? Was my link building promotion a success? Did you win a $25 gift certificate? Find out all the answers inside.
Cast your vote to help shape this column into the absolute best column it can be. Pick your favorite user-submitted idea, and enter to win an Amazon gift card.
We asked what you might want to see here, and what would a promotion-monitoring component look like? The readers' ideas far exceeded expectations, and could really help push this column further along.
Whenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results.
To begin his new role as a "promotions and link building guy," Sage Lewis is offering a bribe to get readers to help him write his next column.
Without social media and the search engines, we would likely have a different President-Elect. A significant drive of Obama's campaign was his social media blitz, while the Republicans never really figured out the new 2008 media landscape.
When Wal-mart invoked the Digital Millennium Copyright Act to get online news sites to remove links to its Black Friday sales circular, Wal-mart missed out on some link love.
If you want small, incremental growth, do what everyone else is doing. Explosive growth comes from thinking about your business in completely new ways. Sage comes up with ten "really crazy ideas" to get more publicity, and encourages reader to do the same.
Internet link love proves more powerful than old-school politics in the 2008 election, thanks in part to a visionary social networking election strategy. What can we learn about online marketing from studying presidential politics?
Most companies use Twitter as a PR machine, covered in a thin veil of down-home personalization. But Zappos' CEO exposes a deep level of intimacy and behind the scenes information. That's how they connect with their audience, and get links as a result.
Editor of any kind of publication -- machining, food, scientific equipment -- is an underground ruling class that very few average people know about. When approaching an editor of a newspaper, trade publication, or a major publication, if you want the quote, if you want the link, treat these people with the respect they've come to know and love.
Be ready. A great link can come to you at a moment's notice. If you don't pounce on it, it very likely will slip through your fingers.
Even the smallest thing can make a big difference. Here are some very small things you can do make a difference and serve a cause greater than yourself. The links will come naturally.
Want to solve the link building riddle? Stop thinking about money and start thinking about something bigger. Getting outside of your own little world can expand your horizons, as well as your link portfolio.
Entering contests, being a finalist in contests, and especially winning contests is link nirvana. Win or lose, a contest has endless linking potential.
In link building, if you don't know where you're going, you'll probably end up someplace else.
Understanding internal linking is made easier by comparing it to high school. Just as cool kids in school can make others cool by associating with them, internal linking can spread the "coolness factor" of your site, aka PageRank, among various pages.
Instead of focusing on where to find links, SEOs and site owners should think about setting up a site so people will want to link to it. People usually put the cart (the links), before the horse (the content). But the horse is the content that drives the cart -- the links.
A good link building philosophy is to always start with great, compelling content, and let the links follow naturally. But it's difficult to garner links by being positive, helpful, and excellent. Links will come much easier if you're negative, conniving, and base.