Tracking calls has long been seen as a Holy Grail of tracking promotions. The good news? That Holy Grail is available and possible for marketers of every size.
Articles by Sage Lewis
Debra Mastaler's session as SES Chicago was jam-packed with great tips, tools, and concepts. Here are some of the highlights.
Push the conversion rates of your promotions into the stratosphere using these tips.
Are your social media contacts numb to your promotions? Spice them up using these tips.
Pros and cons of building links through blog comments.
As link building evolves and changes over time, we need to look at a variety of factors that determine whether a link is useful.
Don't let your site drop out of search results. Here's how.
How do people feel about selling or being sold in social media? Is charity one thing, but for-profit something different?
In a recent survey of industry experts, four of the top five search engine ranking factors were link-related. Links may not always be the most important ranking factor, but today, it appears they are the dominating force.
In the age of social media, marketers are not controlling the message. So the next time you have a promotion, ask yourself what you can do to get people talking about it.
We often think of promotions as giving something away or getting people to enter a contest. But there can also be promotions to raise awareness.
Readers respond to Sage's last column, where he urged them to change the way they think about link building.
I've yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing the task off to interns or outsourcing this important task to India the answer?
Google's new rules affecting PageRank sculpting bring us back to high school. Instead of letting us vouch for our cool friends and disavow the geeks who want to hang out with us, Google is now punishing us for being one of the cool kids.
Lean forward here. I'm about to tell you a dirty little secret: Part of an effective PR response is to keep the controversy going.
Think about what you love and then see how you might be able to create some content that would be of interest to the people in that community. Love is the secret ingredient to link building.
Today. we'll look at an interesting promotion that drives online shoppers to offline retail locations using coupons. There are some important things to learn from this successful online/offline promotion.
Jumping into sponsoring a promotion without first thinking through the potential legal issues involved could lead you into trouble. Here are some things to keep in mind.
I want to share one idea that you can act on right this very minute to help you with your link building. It might actually be the tool you need to push through the rest of this recession.
I asked people to fill out a survey of some possible ways they would like to see this column evolve. These are the end results.