Independent Consultant
Customers are one of your most valuable link building resources, because they're already sold on your product or service. Cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth...
The most underutilized source of links for companies: customers. Here's how to encourage your customers to link to your site.
Get people talking positively about your company or product and the links will follow. Here are some tips on how to increase exposure, branding, and build links all at the same time.
The beauty of certain industries -- and the challenge -- is they're international, national, and local all at the same time. Such is the case with auto dealers. Here are two link building ideas for a local auto dealer that can be applied to...
It's often assumed that new sites haven't earned enough trust in Google to pass real value. But if you flatly skip over links from new sites, you're losing out on immense opportunities. Think of it as investing in the stock market. Look for...
If you've decided to expand your team, or perhaps hire your first link marketer, there are some important qualities to look for in potential hires. A candidate with many of these five qualities is more likely to be a successful and productive...
With the proper incentives, you can keep your link marketers productive and driven while reducing staff turnover. Talented link developers are hard to find -- you want to retain them as long as possible.
There's no such thing as a free link. The amount of time and resources to invest for link development depends on the profits your company stands to make from top rankings. And being realistic about your available resources, budget, and goals will...
Link building solves big business problems in travel: hotel bookings, customer loyalty, and local searches for restaurants and attractions. Here's how to help your concierge.
Both people and search engines place more value on information that cites multiple sources. By refusing to link to other sites you are harming your site's relevance and ability to gain links.
Traditional marketers and PR folks have been doing it for years; so why not online marketers? Giving back to your community on a local, national, or even international level is a great way to build links.h
Link building is the best budget stretcher for online marketing. Stretch your budget by building e-commerce links.
Out of link building ideas? Put your customers to work.
Link love goes vertical again. Link building for the B2B hospitality industry.
Link building solves big business problems in travel: hotel bookings, customer loyalty, and local searches for restaurants and attractions. Here's how to help your concierge.
What are the top five challenges SEOs and link builders face this year?
7 essential tips for training link developers in-house: so simple, even traditional ad agencies can catch on.
Link development debate: In-house or outsourced? Or the old in-and-outsourced?
Seeking to outsource SEO link development? Top 5 reasons you need to rethink link building strategy.
SEO PR strategies: How to create a cool contest, give away free prizes, generate SEO buzz.
