The beauty of certain industries -- and the challenge -- is they're international, national, and local all at the same time. Such is the case with auto dealers. Here are two link building ideas for a local auto dealer that can be applied to various types of local businesses.
Articles by Justilien Gaspard
It's often assumed that new sites haven't earned enough trust in Google to pass real value. But if you flatly skip over links from new sites, you're losing out on immense opportunities. Think of it as investing in the stock market. Look for undervalued, or unnoticed, sites that have a high likelihood of rising in popularity.
If you've decided to expand your team, or perhaps hire your first link marketer, there are some important qualities to look for in potential hires. A candidate with many of these five qualities is more likely to be a successful and productive member of your link marketing team.
With the proper incentives, you can keep your link marketers productive and driven while reducing staff turnover. Talented link developers are hard to find -- you want to retain them as long as possible.
There's no such thing as a free link. The amount of time and resources to invest for link development depends on the profits your company stands to make from top rankings. And being realistic about your available resources, budget, and goals will save you from unnecessary frustration, and produce better results.
Link building solves big business problems in travel: hotel bookings, customer loyalty, and local searches for restaurants and attractions. Here's how to help your concierge.
Both people and search engines place more value on information that cites multiple sources. By refusing to link to other sites you are harming your site's relevance and ability to gain links.
Traditional marketers and PR folks have been doing it for years; so why not online marketers? Giving back to your community on a local, national, or even international level is a great way to build links.h
Link building is the best budget stretcher for online marketing. Stretch your budget by building e-commerce links.
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Link Building columnist Justilien Gaspard offers advice for gaining links in local search while creating positive public relations opportunities.