Justilien Gaspard

Justilien Gaspard

Independent Consultant


Articles by Justilien Gaspard

Link Building Ideas for Local Auto Dealers

The beauty of certain industries -- and the challenge -- is they're international, national, and local all at the same time. Such is the case with auto dealers. Here are two link building ideas for a local auto dealer that can be applied to various types of local businesses.

Think Links from New Sites Have Little Value? Think Again

It's often assumed that new sites haven't earned enough trust in Google to pass real value. But if you flatly skip over links from new sites, you're losing out on immense opportunities. Think of it as investing in the stock market. Look for undervalued, or unnoticed, sites that have a high likelihood of rising in popularity.

Five Traits of the Ideal Link Builder

If you've decided to expand your team, or perhaps hire your first link marketer, there are some important qualities to look for in potential hires. A candidate with many of these five qualities is more likely to be a successful and productive member of your link marketing team.

Keeping SEO Staff Motivated and Driven

With the proper incentives, you can keep your link marketers productive and driven while reducing staff turnover. Talented link developers are hard to find -- you want to retain them as long as possible.

There Are No Free Links: Budgeting Resources for SEO Link Building

There's no such thing as a free link. The amount of time and resources to invest for link development depends on the profits your company stands to make from top rankings. And being realistic about your available resources, budget, and goals will save you from unnecessary frustration, and produce better results.

Afraid to Link Out? Think Again

Both people and search engines place more value on information that cites multiple sources. By refusing to link to other sites you are harming your site's relevance and ability to gain links.