SEO News

Mark Jackson

Mark Jackson

President & CEO

Vizion Interactive

Articles by Mark Jackson

  1. Search Engine Optimization in a Down Economy

    During the last downturn, we witnessed Google become a leader in their space without a huge marketing budget. They had a better widget. To me, search marketing is the better widget, when it comes to the average marketer determining how to spend...

  2. International SEO Challenges and Tips

    Search engine optimization for multi-national companies' Web sites comes with its own set of challenges and pitfalls. Here are a few challenges that companies with an international Web presence face, and some advice for how to create an optimal...

  3. Give SEO Time!

    As an ethical SEO consultant, sometimes it's best to turn down some SEO projects, especially when the client has unrealistic expectations of the time and money necessary to succeed in a competitive market. It's best to be clear with clients about...

  4. Using Search to Help you with Search Engine Optimization

    Link research can take time, but there are several ways you can use a search engine to find quality links. Today we'll look at queries you can make using your favorite search engine that can help you find places to acquire links to your Web site.

  5. The Better You Rank...the Better You Rank!

    The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site.

  6. There's No Shortcut to Good SEO...Or Is There?

    If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines. Anything less makes it hard to justify following...

  7. The Paid Links Debate Rages On

    Most ethical SEOs will tell you that paid links are a dangerous path to go down. Google will tell you that paid links will get you into hot water. At the same time, you see rankings which are obviously being generated through paid links. What's an...

  8. Social Media and SEO -- Friends with Benefits?

    You might be using social networks like Facebook or LinkedIn for the networking opportunities. And, you may use the connections and dialogue in work applications. For those of you whose responsibilities -- either directly or indirectly -- involve...

  9. Is it Too Late for Holiday Search Traffic?

    Holiday phrases like "Christmas" show up in Google's universal search results, so there still may be an opportunity to show up. For other competitive keyword phrases, you'd be better off targeting New Year's, or even Valentine's Day.

  10. Link Building, Circa 2008

    As search engines have become more sophisticated, search engine optimization techniques have adjusted and evolved. Link generation is a key component of today's search engine results.

  11. Keyword Research for Search Engine Optimization

    All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target, don't understand their worth, and don't understand the competitive landscape associated with trying to rank/get traffic from these...

  12. The Future of Google's Search Personalization

    Some SEOs aren't getting the message about Google's personalization of search results. Many are not seeing the writing on the wall: 2009 will likely see the end of the ranking report in SEO. It's time to acknowledge traffic, conversions, and ROI...

  13. SEO Site Review: Custom Creations, Unlimited

    Mark Jackson performs his quarterly SEO site review, and this time the subject promises to implement his recommendations. Like many Web sites, it isn't in bad shape from a SEO perspective, but it is a great example of the importance of the little...

  14. The Ghosts of SEO Past and Future

    When banner ads first came out, there was hardly enough inventory to satisfy advertisers' needs. Paid search and search engine optimization changed all that. But SEO, too, has changed radically in the last decade.