President & CEO
SEO is dead? Long live SEO! Search engine optimization is evolving, extremely dynamic, and more alive than ever. The proof: over the past 15 months or so, we’ve had more changes in Google’s algorithm than perhaps at any time in the history of SEO.
I love search engine optimization. It works. It can provide a lot of value and I'm a strong supporter/evangelist of the practice of SEO. At the same time, the process of gaining new business and hiring new talent sometimes makes me hate my job.
If you constantly “chase the algorithm,” you might find that you adapted to the wrong version of the algorithm update and then – once Google “corrects itself” – you’re once again left behind. Even now…
If you constantly chase algorithms, you'll always be reacting to changes. To get in front of the numerous search engine algorithm changes each year and build a presence that should stand the test of time, think: "if I were Google..."
The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and try to win links the "white hat" way.
Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success.
Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure your website is actually search engine optimized, as well as friendly.
How do you make sure that your Web site is user friendly? Here are some tips to avoid setting yourself up for search engine optimization disaster.
Owning as much real estate in the SERPs as possible for mentions of a brand is a basic, fundamental element of controlling the public perception.
Don't take chances buying links. Make these safe, proven link building tactics part of your search engine optimization strategy.
Mark offers tips for improving Web sites using basic search engine optimization tactics, including title tags, resolving duplicate content, link building, and much more.
It's Google's job to rank the most qualified search results for their searchers. But is Google purposefully helping big brands rank higher?
Tips for improving optimization efforts.
Our industry has made so many strides in gaining a more credible reputation. Yet we still suffer from many people and companies who claim to do SEO, but that really don't know anything beyond how to write a title tag.
Search engines like to see you add content to your Web site on a regular basis. Creating a blog is a great way to do this. Once you know you want to begin blogging, where should you start?
Performance-based pricing of search ads makes perfect sense. But for search engine optimization services? The challenge is that SEO has so many variables to consider, many of which are outside the SEO firm's control.
Let there be no mistake: if you're going to do SEO properly -- unless you're willing to outsource everything to an SEO provider -- you're going to need some folks on your team to chip in.
Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn't so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry.
We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time.
Many things have changed in the last few years, but the real foundation for SEO success hasn't changed much at all. Before you put time and effort into the SEO flavor of the day, try the tried and true SEO basics in this two-part series.
