When banner ads first came out, there was hardly enough inventory to satisfy advertisers' needs. Paid search and search engine optimization changed all that. But SEO, too, has changed radically in the last decade.
Articles by Mark Jackson
Implementation is a critical part of the search engine optimization process. This is where we actually make the recommended changes to the Web site. It's also where way too many SEO projects go wrong.
Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly.
Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan.
Google's intentions are good, but we must also remember that they aren't in the business of helping your Web site rank highly in Google. So when Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive?
There are some individuals and companies who will provide SEO audits. But some of these folks look at this as an opportunity for them to earn new business or referral checks. So how do you get an honest opinion on whether your SEO efforts have a passing grade?
When it comes to server issues, many of us would rather not get into the down-and-dirty details. But knowing the basics of server response codes -- and when to use them correctly -- is critical for any competitive Webmaster or search marketer.
Think you can't afford to spend the money to buy an existing domain name? If you do the math, the cost savings you gain may surprise you.
Organic search results get many more clicks than the paid search results. And, due to the nature of SEO, you're not limited to a certain "budget." So why aren't more companies spending big bucks on SEO?
Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But for long-term improvement, no search engine optimization technique works better than creating quality content.
As search marketers, businesspeople, and human beings, many of us are quite busy these days. There just isn't enough time in the day for you to do everything, so here are a few ideas for SEO basics that you can look at in a short amount of time, that can lead to improved organic search ranking.
Our industry still has a lot of growing up to do. Participating in advertising programs masquerading as objective ratings services is not going to help us do that. The SEO industry needs to mature, become more responsible corporate citizens, and educate the masses, in a non-commercial way. Perhaps, then, we can see more companies putting faith (and budgets) behind SEO efforts, so that every SEO firm will benefit from the growth of the entire pie.
Issuing press releases without regard for SEO is a wasted opportunity. Combining press releases with SEO efforts can help gain presence in the editorial results of the search engines, even if it's not a direct presence for your actual domain.
More and more SEOs are becoming usability experts. Here's why.
Dealing with sites that steal your content is not fun. But it doesn't have to be difficult, if you follow a few simple steps before and after you discover the offending scraper sites.
Furthering your brand through social media, press release optimization, paid search, and directory placement will "naturally" get you more recognition from the search engines. But these methods aren't paid links...or are they? The Google paid link debate rages on.
This travel site already has three of the key ingredients to success: Web site depth, links to the site, and age of domain. The Web site is nice, but with just a little bit of attention to some details, it could generate a lot more organic search engine traffic.
Fresh content will help you achieve top rankings right away, and help your Web site become an "authority" site. But fresh rankings don't last, unless you have a concerted effort to generate links and traffic to the post.
You're optimizing your Web site. You're working on building links to your site. But are you paying attention to your domain name strategy? Yes, your domain name strategy.
Ranking reports don't mean nearly as much as they once did. Search engine rankings change regularly, are different on various data centers, and won't generate traffic to the Web site, much less generate leads and sales. Instead, marketers should be focused on reports that mean something, like a competitive SEO analysis.