Mark Jackson

Mark Jackson

President & CEO

Vizion Interactive

Articles by Mark Jackson

Setting Expectations for Search Engine Optimization

How many SEOs have suffered because of unrealistic expectations from clients? That situation can be avoided if you spend the time before an agreement is signed to have a frank and sincere discussion with your client about what they can expect from your efforts.

Big Brands are Starting To Get It -- or is Google Starting to Get Big Brands?

These larger Web sites have all of the natural elements that search engines look for. All they have to do is build a Web site that is remotely search engine friendly and institute some basic best practices for SEO and they'd enjoy the benefits that it has taken smaller firms years to accomplish. With proper consultation, these large brands could begin to dominate the SERPs, if they could just learn to get out of their own way.

Search Engine Optimization in a Down Economy

During the last downturn, we witnessed Google become a leader in their space without a huge marketing budget. They had a better widget. To me, search marketing is the better widget, when it comes to the average marketer determining how to spend their now-limited budget.

International SEO Challenges and Tips

Search engine optimization for multi-national companies' Web sites comes with its own set of challenges and pitfalls. Here are a few challenges that companies with an international Web presence face, and some advice for how to create an optimal Web presence that can do well in international search engines.

Give SEO Time!

As an ethical SEO consultant, sometimes it's best to turn down some SEO projects, especially when the client has unrealistic expectations of the time and money necessary to succeed in a competitive market. It's best to be clear with clients about the time it will take for them to see SEO results.

The Better You Rank...the Better You Rank!

The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site.

Should Your SEO Strategy Target the Head or the Long Tail?

If you're focused on ranking for that one major keyword, having a deep Web site full of great content is necessary to achieve authority in the eyes of the search engine. So, whether or not you intended to do it, you'll be optimizing for the long tail in order to achieve your goals.

There's No Shortcut to Good SEO...Or Is There?

If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines. Anything less makes it hard to justify following the rules.

The Paid Links Debate Rages On

Most ethical SEOs will tell you that paid links are a dangerous path to go down. Google will tell you that paid links will get you into hot water. At the same time, you see rankings which are obviously being generated through paid links. What's an ethical SEO to do?

Social Media and SEO -- Friends with Benefits?

You might be using social networks like Facebook or LinkedIn for the networking opportunities. And, you may use the connections and dialogue in work applications. For those of you whose responsibilities -- either directly or indirectly -- involve organic Web site optimization, let's look at how you can get SEO benefits out of social networking.

Is it Too Late for Holiday Search Traffic?

Holiday phrases like "Christmas" show up in Google's universal search results, so there still may be an opportunity to show up. For other competitive keyword phrases, you'd be better off targeting New Year's, or even Valentine's Day.

Link Building, Circa 2008

As search engines have become more sophisticated, search engine optimization techniques have adjusted and evolved. Link generation is a key component of today's search engine results.

Keyword Research for Search Engine Optimization

All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target, don't understand their worth, and don't understand the competitive landscape associated with trying to rank/get traffic from these keywords.

The Future of Google's Search Personalization

Some SEOs aren't getting the message about Google's personalization of search results. Many are not seeing the writing on the wall: 2009 will likely see the end of the ranking report in SEO. It's time to acknowledge traffic, conversions, and ROI as the important metrics for any form of marketing or business.

Google AdWords Quality Score -- That's Old-School for SEO

Google's rules for improving Quality Score of AdWords ads will sound familiar to anyone who's been doing SEO. By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well.