Mark Jackson

Mark Jackson

President & CEO

Vizion Interactive

Articles by Mark Jackson

SEO Site Review: Beadsbug.com

Mark offers tips for improving Web sites using basic search engine optimization tactics, including title tags, resolving duplicate content, link building, and much more.

SEO Horror Stories

Our industry has made so many strides in gaining a more credible reputation. Yet we still suffer from many people and companies who claim to do SEO, but that really don't know anything beyond how to write a title tag.

Performance-Based Pricing for SEO?

Performance-based pricing of search ads makes perfect sense. But for search engine optimization services? The challenge is that SEO has so many variables to consider, many of which are outside the SEO firm's control.

SEO? That Sounds Like Work

Let there be no mistake: if you're going to do SEO properly -- unless you're willing to outsource everything to an SEO provider -- you're going to need some folks on your team to chip in.

Top Signs Your Site Isn't Ready for Prime Time

Many things have changed in the last few years, but the real foundation for SEO success hasn't changed much at all. Before you put time and effort into the SEO flavor of the day, try the tried and true SEO basics in this two-part series.

Link Building? How About Link Optimization?

There's an expression in the sales business that the "easiest sale that you will ever make is to upsell an existing client." Well, in link building, one of the best and easiest links that you can get is to modify a link that you already have.

Are You Giving Away Free SEO Advice?

It can be frustrating for an SEO to go to the effort of crafting a customized proposal for a potential client, who then takes that proposal and implements it on their own. How can an SEO provider protect itself from bottom-feeders looking for free advice, while still preparing legitimate prospects for the necessary work that will go into the SEO effort?

3 Keys to a Successful Web Presence

A sound organic search strategy should be the core of every business's marketing efforts, but being found is just the beginning. Once you get people to your site, you need to convince them to stay, and show them what you want them to do.

Setting Expectations for Search Engine Optimization

How many SEOs have suffered because of unrealistic expectations from clients? That situation can be avoided if you spend the time before an agreement is signed to have a frank and sincere discussion with your client about what they can expect from your efforts.