Mark Jackson

Mark Jackson

President & CEO

Vizion Interactive

Articles by Mark Jackson

Focus on the User

How do you make sure that your Web site is user friendly? Here are some tips to avoid setting yourself up for search engine optimization disaster.

SEO Site Review:

Mark offers tips for improving Web sites using basic search engine optimization tactics, including title tags, resolving duplicate content, link building, and much more.

SEO Horror Stories

Our industry has made so many strides in gaining a more credible reputation. Yet we still suffer from many people and companies who claim to do SEO, but that really don't know anything beyond how to write a title tag.

Performance-Based Pricing for SEO?

Performance-based pricing of search ads makes perfect sense. But for search engine optimization services? The challenge is that SEO has so many variables to consider, many of which are outside the SEO firm's control.

SEO? That Sounds Like Work

Let there be no mistake: if you're going to do SEO properly -- unless you're willing to outsource everything to an SEO provider -- you're going to need some folks on your team to chip in.

Top Signs Your Site Isn't Ready for Prime Time

Many things have changed in the last few years, but the real foundation for SEO success hasn't changed much at all. Before you put time and effort into the SEO flavor of the day, try the tried and true SEO basics in this two-part series.

Link Building? How About Link Optimization?

There's an expression in the sales business that the "easiest sale that you will ever make is to upsell an existing client." Well, in link building, one of the best and easiest links that you can get is to modify a link that you already have.