President & CEO
SEO has reached a point where you could make an argument that some traditional metrics of building a brand should be incorporated into reporting of “success” for SEO. If you can build the brand, shouldn’t it help natural search engine rankings?
More often than not, the craft of search engine optimization is truly a unique practice. SEO is often misunderstood and can be painfully difficult to staff for and is, by definition, science (experimentation) and art (keyword targeting). Here’s why.
By employing some basic SEO (keyword research, competitive analysis, writing effective title tags), combined with good link building and pages with content that targets your most important keywords, you can see higher organic search rankings.
SEO is unique to every website, competitive environment, client goal, and assets. It is ongoing with review and optimization. Here’s a look at how search engine optimization is priced and how you might want to consider stucturing your SEO pricing.
Many factors will determine whether SEO can drive ROI for a website. Although there are no guarantees, if done right SEO can deliver more traffic and business than paid search. Here’s what a “good ROI” looks like and a couple of helpful tools.
SEO competitive analysis today is different than just a few years ago. The main components you need to consider when compiling an SEO competitive analysis are: top keywords, site structure, linking initiatives and authority, and social presence.
SEO is dead? Long live SEO! Search engine optimization is evolving, extremely dynamic, and more alive than ever. The proof: over the past 15 months or so, we’ve had more changes in Google’s algorithm than perhaps at any time in the history of SEO.
I love search engine optimization. It works. It can provide a lot of value and I'm a strong supporter/evangelist of the practice of SEO. At the same time, the process of gaining new business and hiring new talent sometimes makes me hate my job.
If you constantly “chase the algorithm,” you might find that you adapted to the wrong version of the algorithm update and then – once Google “corrects itself” – you’re once again left behind. Even now…
If you constantly chase algorithms, you'll always be reacting to changes. To get in front of the numerous search engine algorithm changes each year and build a presence that should stand the test of time, think: "if I were Google..."
The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and try to win links the "white hat" way.
Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success.
Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure your website is actually search engine optimized, as well as friendly.
How do you make sure that your Web site is user friendly? Here are some tips to avoid setting yourself up for search engine optimization disaster.
Selecting a search engine optimization company, or finding someone to do SEO in-house, can seem difficult, but it doesn't have to be. Start with the basics: know what you want them to do, understand how they plan on doing it, and look at who is...
Owning as much real estate in the SERPs as possible for mentions of a brand is a basic, fundamental element of controlling the public perception.
Don't take chances buying links. Make these safe, proven link building tactics part of your search engine optimization strategy.
Mark offers tips for improving Web sites using basic search engine optimization tactics, including title tags, resolving duplicate content, link building, and much more.
It's Google's job to rank the most qualified search results for their searchers. But is Google purposefully helping big brands rank higher?
Tips for improving optimization efforts.
