Mark Jackson

Mark Jackson

President & CEO

Vizion Interactive

Mark Jackson, President and CEO of Vizion Interactive, a search engine optimization company. Mark joined the interactive marketing fray in early 2000. His journey began with Lycos/Wired Digital and then AOL/Time Warner. After having witnessed the bubble burst and its lingering effects on stability on the job front (learning that working for a "large company" does not guarantee you a position, no matter your job performance), Mark established an interactive marketing agency and has cultivated it into one of the most respected search engine optimization firms in the United States.

Vizion Interactive was founded on the premise that honesty, integrity, and transparency forge the pillars that strong partnerships should be based upon. Vizion Interactive is a full service interactive marketing agency, specializing in search engine optimization, search engine marketing/PPC management, SEO friendly Web design/development, social media marketing, and other leading edge interactive marketing services, including being one of the first 50 beta testers of Google TV.

Mark is a board member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) and a member of the Dallas/Fort Worth Interactive Marketing Association (DFWIMA) and is a regular speaker at the SES and Pubcon conferences.

Mark received a BA in Journalism/Advertising from The University of Texas at Arlington in 1993 and spent several years in traditional marketing (radio, television, and print) prior to venturing into all things "Web."

Read more of Mark Jackson's columns at ClickZ.

Articles by Mark Jackson

SEO Is No One-Trick Pony

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What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy.

3 Tips for Selling SEO

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Successfully selling SEO requires you to wrap your head around important "pain points" and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business.

Could Bing Ever Overtake Google in Search?

Google vs Bing

Google has dominated search, but Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing search through its vast network of assets. Here's what it would take for Bing to surpass Google.

Sitemaps & SEO: An Introductory Guide

Google Webmaster Tools Submit Sitemap

Sitemaps help ensure your site is fully indexed by feeding your content to search engines – be it a standard XML, or for images, video, news, or mobile. Here's a walk-through of the initial first steps of how to create and submit your sitemaps.

SEO Best Practices: Setting Up a Blog

Blog Subdirectory vs Subdomain

Blogging should be a part of any sound marketing plan. You need to create engagement and provide the ability for people to share content coming from your company. Here's how you can set yourself up to realize positive SEO results from a blog.

In SEO, It's Not What You Do, It's How You Do It

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Keeping up with the "how" is a constant effort of study, practice, tests, deep analysis, and years of experience. In the ever-evolving field of SEO, while there are many more "what to dos", knowing how to do them is ultimately what leads to success.

To The SEO Community: Keep Sharing, Stay Humble

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Hopefully we can always remember that, while there may be competition, we all work within a unique industry that is stronger because there is a common bond. We need each other. We need to continue to share our experiences and be willing to help.

Why Do Some Sites Rank Faster Than Others?

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SEO prospects continue to ask, “How long until I’ll see results”? As with most things in SEO, the question begs more questions: how do you measure results and success, or define ROI? It’s not a simple question. And it doesn’t have a simple answer.

Selecting an SEO Firm: The What, How, and Who

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When you're looking to hire an SEO agency or individual, look at their background. Don't hire based on how much they cost, or what they say that they will (or can) do. Hire based on their resume, their references, and their history of performance.

Why I Talk Most Folks Out of SEO Projects

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Let’s all do our part by walking away from business that we shouldn’t take. Those SEO jobs where there is no real ROI for business owners. Let’s commit ourselves to being honest about expectations and the work necessary to see results.