Ten years ago, we might have shown "success" based on a ranking report, or a list of things we'd "done" as an agency. Today, it’s different (and better).
Articles by Mark Jackson
What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy.
SEO is now more about the amount and quality of the outreach you can do to pitch content to the right audience in order to grow exposure, shares, links and citations.
Successfully selling SEO requires you to wrap your head around important "pain points" and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business.
Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way. Yet, do a search for [search engine optimization companies] and you'll see a site breaking Google's rules that ranks No. 1.
It seems like "search" is being taken out of "search engine optimization." But perhaps search engine optimization has evolved to the point where we need to refer to it as digital marketing optimization or web presence optimization, or some new term.
Google has dominated search, but Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing search through its vast network of assets. Here's what it would take for Bing to surpass Google.
Sitemaps help ensure your site is fully indexed by feeding your content to search engines – be it a standard XML, or for images, video, news, or mobile. Here's a walk-through of the initial first steps of how to create and submit your sitemaps.
Blogging should be a part of any sound marketing plan. You need to create engagement and provide the ability for people to share content coming from your company. Here's how you can set yourself up to realize positive SEO results from a blog.
Panda? Penguin? No. Understanding Google's Vince update – which gave more preference to "big brands" in Google’s search results – is perhaps the most important update that you can understand, to help get your SEO programs on track.
Keeping up with the "how" is a constant effort of study, practice, tests, deep analysis, and years of experience. In the ever-evolving field of SEO, while there are many more "what to dos", knowing how to do them is ultimately what leads to success.
SEO reporting has little to do with ranking reports. Ensuring strong analytical measurements is key to gain trust with your clients/company executives, because that transparency shows what is truly working, rather than managing based on "feelings."
A look at where social is headed, what rightful place social has in the mix – along with PR, web design, promotional marketing, and search engine optimization – and some tactical considerations for what you may want to incorporate into your plans.
Hopefully we can always remember that, while there may be competition, we all work within a unique industry that is stronger because there is a common bond. We need each other. We need to continue to share our experiences and be willing to help.
SEO is leaving behind its history of being a bunch of tactical executions and becoming more of a high-level strategic affair – one that combines good marketing with meaningful content that drives users to a web presence that is sound in usability.
To truly “optimize” (meaning “make it as good as it can be”), customers need to engage with someone who really does SEO for a living. So what steps should you take to show those who may be considering your company that you're worthy of trust?
When a company redesigns their website, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your website – and how to fix them.
SEO prospects continue to ask, “How long until I’ll see results”? As with most things in SEO, the question begs more questions: how do you measure results and success, or define ROI? It’s not a simple question. And it doesn’t have a simple answer.
When you're looking to hire an SEO agency or individual, look at their background. Don't hire based on how much they cost, or what they say that they will (or can) do. Hire based on their resume, their references, and their history of performance.
Let’s all do our part by walking away from business that we shouldn’t take. Those SEO jobs where there is no real ROI for business owners. Let’s commit ourselves to being honest about expectations and the work necessary to see results.