SEO News

Carrie Hill

Carrie Hill

Co-Founder

Ignitor Digital

Articles by Carrie Hill

  1. 6 Things You Might Be Doing Wrong (And How to Fix Them)!

    When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within six categories. Some are flaws in site architecture, while others are the result of poor planning or marketing...

  2. Building it Better -- Small Business Site Architecture

    Businesses built on a strong foundation grow and flourish. Web sites with solid architecture can have stronger search results. If you're thinking about designing or redesigning your small business Web site, get organized before you start.

  3. Where's The ROI?

    Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers...

  4. The Geometry of SEM -- What's your Angle?

    When you're competing with hundreds of other Web sites for the attention of just one user, how can you ensure your site stands out? If you look at what you offer, what you make the most money on, and what people are asking for, you can build your...

  5. Making the Most of Search Engine Copywriting

    Whether it's organic page titles and meta descriptions or PPC ads, it's your job, as someone who's seeking a conversion, to deliver what you promised. Small business owners must be aware of what their ad copy promises, and how they deliver on...

  6. 6 Tips for Small Business Marketing Success

    How can the success of a sticky idea be analyzed and repeated? In his new book, SES keynote speaker Dan Heath shares some thoughts that can help small business Web marketers find success.

  7. SEM Success In 10 Minutes A Day

    No time to pay attention to your search engine marketing lately? You'd be surprised what you can do to improve your small business marketing efforts in 10 minutes. Is your keyword research up to date? How about your sitemap? Are you Twittering...

  8. Why Links are Like Shoes

    The man with no links cried until he met the man with no SEO. This week you'll find out why all SEOs should want to be the Zappos of link building.

  9. Local Search for Little Biz

    For many small businesses, commercial transactions don't take place on the Web. Anything that you'd traditionally look for in the print yellow pages becomes a local search on the Internet. Luckily for small business owners, there are steps they...

  10. The Big Picture -- Well-Rounded SEM for SMBs, Part 3

    In past weeks, we discussed some ways to drive traffic to a small business Web site and get their marketing message in front of the right people. A few more elements a small business should consider when looking at a well rounded SEM campaign...

  11. The Big Picture -- Well-Rounded SEM for SMBs, Part 2

    When it comes to marketing your small business, the key is keeping your mind open to the possibilities -- you never know where the next big thing will be. Branding, reputation management, social networking, viral marketing, images, and videos are...

  12. Small Business Owners Need Twitter and LinkedIn

    It's a time investment. But something worth having takes time. Keeping up with what's going on in your industry and creating a community you can talk with are key factors that successful web businesses employ.