When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within six categories. Some are flaws in site architecture, while others are the result of poor planning or marketing discipline. All are fixable, if you know what to look for.
Articles by Carrie Hill
Businesses built on a strong foundation grow and flourish. Web sites with solid architecture can have stronger search results. If you're thinking about designing or redesigning your small business Web site, get organized before you start.
Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts.
When you're competing with hundreds of other Web sites for the attention of just one user, how can you ensure your site stands out? If you look at what you offer, what you make the most money on, and what people are asking for, you can build your Web site to serve the most profitable aspect of that need. An angle for your Web site and search marketing can mean all the difference between a successful Web site venture and a failure.
Whether it's organic page titles and meta descriptions or PPC ads, it's your job, as someone who's seeking a conversion, to deliver what you promised. Small business owners must be aware of what their ad copy promises, and how they deliver on those promises.
How can the success of a sticky idea be analyzed and repeated? In his new book, SES keynote speaker Dan Heath shares some thoughts that can help small business Web marketers find success.
No time to pay attention to your search engine marketing lately? You'd be surprised what you can do to improve your small business marketing efforts in 10 minutes. Is your keyword research up to date? How about your sitemap? Are you Twittering yet? Tackle these 10 simple tasks and you'll see results for your small business site.
It's so simple in description, but has unlimited potential. The scientific method can apply to any type of experiment, be it chemistry or Web site marketing.
The man with no links cried until he met the man with no SEO. This week you'll find out why all SEOs should want to be the Zappos of link building.
For many small businesses, commercial transactions don't take place on the Web. Anything that you'd traditionally look for in the print yellow pages becomes a local search on the Internet. Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings.
In past weeks, we discussed some ways to drive traffic to a small business Web site and get their marketing message in front of the right people. A few more elements a small business should consider when looking at a well rounded SEM campaign include local search, usability, and creating a Web site that will increase conversions.
When it comes to marketing your small business, the key is keeping your mind open to the possibilities -- you never know where the next big thing will be. Branding, reputation management, social networking, viral marketing, images, and videos are the current essential tactics for small businesses trying to put together well-rounded online marketing campaigns.
There are many different elements a small business can use to put together a well-rounded online marketing campaign. We've put together a list of things to think about when putting your search marketing to the test.
It's a time investment. But something worth having takes time. Keeping up with what's going on in your industry and creating a community you can talk with are key factors that successful web businesses employ.
Make more money in less time with Web analytics. Understand the four metrics you should be analyzing on your small business web site.
How does a small business owner boost conversion rates without spending big bucks? Here's an SEO and PPC DisneyWorld example of that's a real Cinderella story.
Search Engine Strategies New York had something for everyone, including tips for small business marketers.
If you're spending more time on search marketing than actually running your business, it might be time to outsource.
SEOs and Small Business Owners: Type-A personalities. What to do when your competitors outrank you in search engines.
What are the four easiest ways a small business can increase profits from Google AdWords campaigns?