Integration is key to online marketing success. A killer idea for e-mail can work wonders when mirrored in a search campaign. There's a lot of opportunity for you to leverage one idea for many different media and many forms of ROI.
Articles by Carrie Hill
Shopping online shouldn't hurt, cause excessive swearing, or annoy me into not spending money. Here's a list of annoying Web site habits that could be hurting your Web site conversions.
Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment.
What's better, having one big site covering five niche topics, or five niche sites that somewhat compete against each other? Having multiple sites is not a bad thing, if you've set them up correctly, and it's possible to rank multiple sites for the same long-tail keyword.
Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data?
I'm writing an open letter to the Google Analytics folks on behalf of my small business friends around the Web. We're getting a little frustrated with the product, and the so-called "help" within the platform.
Many small business owners think that building a Web site is an end to itself, and that it will simply market itself. They soon find out there's more to it, and that's when the questions begin.
Submitting yourself to directories that are directly related to your business is an important part of directory and linkbuilding research. For links, SERP presence, or traffic, there are a few important directories you should make sure your business is included in.
Many sites have underutilized sitemap pages. It's really a shame because these workhorse pages get so little credit, and so little attention, but they can be so important for SEO and the user experience you offer.
Small business owners have limited time to spend on social media, so where are the best places to focus? Participating in local and niche forums can help you become an authority on your industry.
Many small business owners know that there's benefit to be had from social networking; the challenge is not spending all of your time Twittering away when you have other work that needs to be done. So how do you keep a social networking plan on track without derailing all of your other responsibilities?
Demographic targeting can be intimidating, but it doesn't have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell.
Link building doesn't have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they're doing right.
It's pretty obvious everyone is hurting and everyone is tightening their belts where they can. One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments -- aside from the time and effort it takes to research and implement these changes.
Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different things, you can often serve both audiences by being smart with your Web site development.
When a small business fails at search marketing, more often than not the problem boils down to a poorly thought-out business plan. Monetizing a Web site is so much more than slapping some ads on a page and waiting for the checks to roll in. You need to create a business plan, and test viability of that plan before you spend any money on marketing and development.
Any well-rounded Internet marketing campaign must include a strong e-mail marketing campaign. Search plays a role when you use PPC or organic search to grow your subscriber list.
Keyword effectiveness index, or KEI, can help you decide which keywords are worth targeting, and which ones you are most likely to be able to compete on. Being realistic about what a page can do is a really important step in choosing the right keyword for that page.
Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. The same effect can be had when you combine paid search advertising with search engine optimization efforts.
Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow when designing your Web site. Use this list to get a good start on finding the best Web site platform and design elements for your businesses audience.