Director of Online Marketing
Give yourself a pat on the back if your team is doing these things because it means you're doing a really good job with your online marketing strategy. You're destined to see some really great things happen in the long run if you stay vigilant.
Setting yourself up for success and having realistic expectations will start you on the path to a successful social media campaign. For maximum effect, make sure you have the right personnel, choose the right networks, and get your website ready.
What I really want to unwrap are a few gifts from Google. My 2013 Christmas wish list includes a few new AdWords features and new functionality. So Santa Google, here's my list – please check it twice – this year I've been mostly nice.
You want to help your organic listings stand out in the search results – this is becoming increasingly important as more websites compete with you for visibility and clicks. Here’s how to add reviews to your site using schema structured data markup.
Structured markup data and microformats are becoming extremely important. If you don’t start now, you're going to be behind. Here's how to create, edit, hack, and validate the schema.org address and location markup for your local business.
Email marketing, sexy? Yes! Common sense and testing can make your email blast friendly for both mobile and non-mobile devices. Good programs can help you render nice emails. So can some planning and design thought before you're ready to send.
If every platform you have isn’t integrated and doesn’t work together on the promotion, you're missing out. This checklist will help you do it well, do it right, and make it dead-simple to find, shop, and buy based on your special.
Nobody likes an irrelevant or boring infographic. Once you’ve addressed the "Who Cares?" factor and know what info you want in your graphic, it’s time to get building. But how? Here are a few easy to use, low-cost, web-based solutions.
In marketing, sometimes "free" is too good to be true. But sometimes, free is good. Looking to market your small business online with a limited budget? It can be done. Here are 30 things you can do to get started today at the low, low cost of $0.
Visitors are only as valuable as the Web site that converts them. If the Web site doesn't convert, the visitors are worthless.
Is your small business site old or outdated? Here's how to avoid the wrath of Google's new ranking factor.
Tips for using PPC, retargeting, e-mail marketing, and viral marketing to help boost holiday sales.
Advertising on a site that serves your niche may cost less than Google. Consider these options.
Tips to ensure your business controls as many spaces as possible on a search results page.
There are plenty of tools that a small business can and should use to make their limited time most productive in online marketing. Some are free, some are paid, but all of them are worth the investment of time and money to learn to use.
Every small business will reach a point where they have to decide to expand or keep things simple. There are right and wrong ways to hire an outside SEM firm. Following some simple rules can make or break your ROI.
Integration is key to online marketing success. A killer idea for e-mail can work wonders when mirrored in a search campaign. There's a lot of opportunity for you to leverage one idea for many different media and many forms of ROI.
Shopping online shouldn't hurt, cause excessive swearing, or annoy me into not spending money. Here's a list of annoying Web site habits that could be hurting your Web site conversions.
Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment.
What's better, having one big site covering five niche topics, or five niche sites that somewhat compete against each other? Having multiple sites is not a bad thing, if you've set them up correctly, and it's possible to rank multiple sites for...
