Matthew Berk

Lead Search Architect, Marchex

Matthew Berk is Lead Search Architect for Marchex. He has previously been a research director at Jupiter covering search technology, and the founder and CTO of vertical search platform Open List, which was acquired by Marchex in May 2006.

Articles by Matthew Berk

First Principles in Search
by Matthew Berk • March 20, 2007

First principles form a core set of working assumptions, hypotheses, and key beliefs about a single area of interest.